Positioning & messaging

Craft compelling brand messaging that resonates. Discover the proven best practices to captivate your audience and build a strong brand identity....

Discover strategic techniques to stand out and provide exceptional value to customers, even when you're not in a customer-facing role....

Julien Sauvage, VP of Brand, Content, and Product Marketing at Clari, demystifies positioning with his compelling seven-part framework. Discover whether art or science wins in shaping product narratives. Essential reading for forward-thinking PMMs....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to write human messaging: Practical tips for better copyIs your...

Sign up for Messaging Certified: Masters and uncover a whole host of hard and soft skills you can apply directly to your role and advance in your career....

Even top tech companies struggle to make their messaging resonate. Why? Because it's sanitized, crammed with abstractions, and utterly devoid of personality. Emma Stratton, celebrated B2B messaging trainer, shares her top three techniques to change that....

Discover how to use perceptual product positioning maps to enhance your product marketing strategy....

Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....

Product messaging frameworks, AKA message maps, come in all shapes and sizes. When you’re selecting your framework, ask yourself, “who is the intended audience” as this’ll determine whether you need something plain or fancy, poetic or technical....

Our messaging template helps product marketers create clear, consistent, and compelling messages for their products or services....

Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....

Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....

This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....

Message mapping is a strategic communication technique used by product marketers to align messaging across an organization. It involves creating a visual diagram that lays out the key messages, proof points, and supporting details that should be conveyed for a product, campaign, or initiative....