Membership content

When you're constantly being bombarded with releases (sometimes at the very last minute!) it can be hard to decide how much attention you or your organization should allocate to each one. I’m going to provide a framework to help you tackle this problem....

Hi, my name is Jony Tabuteau, Senior Product Marketing Manager for Xero. My team is essentially responsible for helping to accelerate Xero’s growth in North America, and that's what I'm excited to talk to you about today: the role that product marketing plays in growth....

We're all change experts. Over the past few years in particular, each and every one of us has experienced massive amounts of change and gone through tons of ups and downs. I want to share some learnings from those changes and frameworks to help position change in work and in my personal life....

Hi, my name is Sonduren, and today I'm going to talk about competitive intelligence. I'm a very competitive guy, so this is a really exciting topic for me. More than that, it’s very important to your product positioning....

I’ll tell you the story of how I went from being a team of one to leading a team of five and I’ll reveal what I learned along the way about the seven key factors that are essential for aligning GTM teams and driving growth....

I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....

Learn how to be a successful PMM in a PLG organization, including how to get a seat at the table and prove your success....

We're going to define what a GTM strategy is and focus on effective product launches, leveraging data (one of our favorite things), a persona-based approach to messaging, and finally, the soft skills that drive GTM strategy....

This article covers the rise of the product marketing evangelist and why this is the perfect role for your product marketing teams....

Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....

Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....

A key part of the role of a product marketer is engaging the sales teams and getting them to take our messages to drive go-to-market strategy - and that can be difficult....

Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....

When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....

Adam Weigand, Sr. Product Marketing Manager at Uber discusses challenges PMMs face in a growing marketplace and shares ways to build with customers in mind....