My name's Shaziya Bandukia and I'm a Senior Product Marketing Manager for the developer platform at Square. In this article, I'm going to talk to you all about building a Voice of Developer program, a way to help keep developer empathy top of mind within an organization.
As marketers in the developer space, we're fortunate to have an audience that's vocal and tells us exactly what they need to improve upon their day-to-day. This could come in many forms and sources, such as feature requests through user interviews or thoughts through support.
It's up to us to take this feedback and make it more actionable, quantifiable, and discoverable across an organization, without losing sight of the end goal of the Voice of Developer program, which is to establish a two-way feedback loop between you and the developers using your products.
In this article, I'll hone in on: