Igor Kranjčec

Igor is the Head of Revenue at Determ and the first Product Marketing Alliance Ambassador for Croatia. He has over 7 years' experience in customer and product marketing for B2B and B2C SaaS products.

Zagreb, Croatia

Members-only

How to get buy-in from key stakeholders by bringing personas to life

As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....

Members-only

Release communication – ground zero in building good customer relationships

I’ve been a part of dozens of product launches in a few different organizations and one thing is certain - a communication plan has a big role in Go-To-Market strategies. But what happens after the big bang? Product development does not stop, that’s when it begins, again....

How to make NPS an essential experience metric in B2B

Members-only

Customer & Market Research

How to make NPS an essential experience metric in B2B

Since the introduction of the NPS there’s a constant debate is it good, or is it bad, even worth nothing? And to be honest, I understand both points of views, moreover, I completely understand why it has a bad rep....