Membership content

In this article, Arik Abel shares seven human-centered design techniques that are proven to propel your customer experience (CX) to whole new heights....

There are unique challenges for product marketers in legal technology, and in this article, I want to share the lessons I’ve learned at Everlaw for marketing to busy professionals....

As humans, we believe in principles. Accounting, development, manufacturing, and many more have generally accepted principles, so why don’t we in marketing center on principles too?...

It’s easy to talk about things that go well, but what about the things that aren’t successful? I’m going to share the story of the time we at Sprout Social realized not going to market with our product was the best decision, and I’ll explain the four important lessons learned through that journey....

In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away....

In this article, I’ll cover four common friction points PMMs face and share my experiences in navigating them and overcoming them throughout my career, in the hope that my experiences and key learnings will help empower your product marketing success....

In this article, I’m going to focus on how you launch a new product within an existing culture. I want to share my experiences launching a new product within a billion-dollar company and take you through the nine key lessons learned along the way....

If you’re working at a small company or a large one and you’re pivoting to offer a new product or change the emphasis and how you’re messaging your company and what you do, I hope you can use this article as a launchpad and example to get you started....

In this article, I’ll talk about why communications are the link, the three key areas of focus when connecting to the C-suite, and show examples of how you can adapt and adjust to become a translator for the C-suite....

Successful product marketing is not a one-man-band, it takes a team, and following many interviews over many months I came up with five product marketing personas, which if assembled can create an unstoppable PMM force and award-winning go-to-market team within an org....

In this article, I’ll explain a recent content problem we faced at Pitney Bowes, the steps we took to solve it by creating interactive content, and perhaps most importantly how we got the C-suite to recognize the value that content offered the business....

Here I’ll explain how as a PMM you can get yourself a seat at the pricing table through the areas you can influence in your organization and a series of steps to success....

Here at Bespoke Post, we've found adding certain steps to the checkout flow can have a big impact on both conversion and LTV, and here I’ll explain what they are and the results we’ve achieved over the past few years....

When PMMs and PMs work together they can create better customer experiences and higher conversion rates. In this article, I dive a little deeper into that and share some approaches to improving your conversion funnel without needing to change your product from my own experiences....

Conventional wisdom suggests this is a problem with content management, and to a degree it is, but in my opinion, it’s a tale of two halves and content management is only half the battle....