In this article I’ll discuss how product marketers can distill customer data into actionable insights, giving you three separate examples of three different ways product marketing can have a pivotal role in an organization; by using data to solve a business or customer problem, to inform a marketing campaign, or to champion customer innovation.
My name's Francisco Bram and I'm the VP of Marketing at Albertsons Companies and former Head of Global Product Marketing at Uber Eats.
I'll be focusing my attention on:
- The evolution of marketing.
- Where product marketing fits following the evolution of marketing.
- How product marketing solves business problems.
- How product marketing informs a marketing campaign.
I want to start off by talking about how product marketing has evolved to become a critical role in a 21st-century organization to really drive innovation and champion the customers internally.