Members-only Competitive Intelligence The role of competitive intelligence in product marketing leadership In this article, we’ll take a look at the role of CI in PMM leadership through the results of the State of Product Marketing Leadership report....
Members-only Leadership How to position yourself as a Chief Marketing Officer (CMO) In this article, we outline the tactics you should use if you’re a Senior Product Marketing Manager or Director of Product Marketing and you have your eyes set on the CMO role....
Members-only Leadership How to build a resilient and engaged PMM team [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 How to build, expand, and structure your product marketing teamWhat better...
Members-only Leadership Establishing product marketing when it didn't exist before [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 Building a product marketing team from scratchVidhya Ravi, Principal UX Research...
Members-only Leadership How are modern-day product marketers leading product marketing teams? It's a leader's job to ensure the members of their team understand and embrace their responsibilities to support the company to fulfill its objectives. With product marketing leadership styles varying, we wanted to understand how product marketers are leading their teams....
Members-only Competitive Intelligence How do product marketing leaders influence competitive intelligence? Our State of Product Marketing Leadership Report 2022 addressed the role of leaders in competitive intelligence. Here, we focus on the influence they're having on the process....
Members-only Leadership Building world-class product marketing teams from scratch [Video] Learn more Enjoyed this video ? Why not check out some related reading 👇 Building a product marketing team from scratchVidhya Ravi, Principal UX Research...
Members-only The State of Product Marketing Leadership Report 2022 has arrived With 2022 well and truly underway, we're thrilled to deliver your first report of the year: The State of Product Marketing Leadership Report 2022....
Members-only Leadership How to take your product marketing team to the next level In this piece, I'll be explaining how to use storytelling to appeal to prospects, connect with customers, and take your product marketing team to the next level....
Members-only 60 product marketers leading the way in 2022 Following on from the Top 100 Product Marketing Influencers report, we have put together a list of 60 PMMs leading the way in 2022....
Members-only How to lead a remote team [Q&A with trivago & Slack] Bettina Jakobsen, Product Marketing Manager at Google, formerly of trivago, and Kim Beinborn, Head of Customer Success at AMER HT Central at Slack give their insights on how to lead remote teams....
Members-only OnDemand What's to come for PMM: Leaders Fellowship? Looking to find out more about the PMM: Leader Fellowship program? Check out one of our pre-recorded discussions with Jennifer Bunting, Head of Product Marketing at LinkedIn to learn more about owning your professional development as a PMM....
Members-only PMM: Leaders Fellowship has arrived Empower your inner product marketing leader and take the first step to become a C-suiter of tomorrow with our brand new program: PMM: Leaders Fellowship....
Members-only Leadership 7 lessons from scaling product marketing at a high-growth startup "Scaling the PMM org in a high-growth startup is no mean feat, and can feel pretty daunting, especially for a solo product marketer. Based on my experience doing just that at Segment, I can share how to achieve it with three lessons I learned the hard way."...
Members-only Exec+ membership The ultimate learning and development subscription for product marketers with 4+ years of experience, looking to accelerate their professional career....
Members-only Follow the Leader: An Intro to Product Marketing Leadership Follow the Leader: An Intro to Product Marketing Leadership is your guide to the essentials of product marketing leadership. Download your copy and get indispensable insights that’ll propel your leadership prospects....
Members-only Leadership dinners Request your invite to join our next leadership dinner. Attendance is reserved exclusively for PMA Exec+ members and expert, Director-level+ speakers from our Product Marketing Summit series....
Members-only MasterFlix From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....
Members-only Masters of Product Marketing Whether you're looking for inspiration on how to structure and scale your team or advice on budgets, strategy, objectives, and more, right here is the only place you need to be....
Members-only PMM Leaders Breakfast Briefing Request your invite to join the next Leadership Breakfast Briefing - we're stopping by Austin, New York, San Francisco, and London in 2024 with a virtual edition too....
Members-only PMM Leaders Summit Request your invite to join our exclusive PMM Leaders Summit where true industry-defining voices will take to the stage to share insights, innovations and key challenges shaping the product marketing landscape....
Members-only PMM Leaders Summit You asked, we delivered. 📦 PMM Leaders Summit is our very first summit exclusive to our Exec+ members, coming to you on September 3...
Members-only PMM Leaders Summit San Francisco 2024 | OnDemand Catch up with all the action from the very first PMM Leaders Summit and watch sessions from the likes of Microsoft, Palo Alto Networks, Grammarly & more....
Members-only Product Marketing Leadership Portal Welcome to our Product Marketing Leadership portal, where you'll find everything you need to know about being a successful product marketing leader....
Members-only State of Market Research 2023 survey Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....
Members-only State of Product Marketing Leadership 2024 Report Gain fresh leadership perspectives, map your career roadmap, and refine your leadership credentials with the State of Product Marketing Leadership report....
Members-only State of Product Marketing Leadership 2022 survey With 2022 underway, what does leadership look like in a field that's continually evolving? The State of Product Marketing Leadership 2022 will explore the intricacies of PMM leadership to help aspiring and existing leaders enhance their practice....
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