Growth

In the lead up to some of his appearances at Product Marketing World's Summits, BlueCat Networks' Product Marketing Manager, Mark Mikhail, got stuck in answering all your questions on creating thought leadership pieces that tangibly boost pipeline....

Messaging and positioning are at the core of reaching the right audience at the right time and in the right place. Storytelling reaches far and wide where features and functionality don’t....

I’ve long been an advocate for empathy-building in companies by promoting and communicating user voice as much as possible. It’s also inherent to my role to drive a customer-centric product....

Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy....

Not *another* Happy New Year article you might be saying while simultaneously eye-rolling. Yeah, we get you, but bear with us - ours is packed with a punch....

Unlocking new opportunities and evolving your offering plays an unarguable and fundamental role in keeping competitive, but, there are only so many openings you can explore and not all of them will be worth pursuing....

Whether it’s good or bad if someone’s had a memorable experience with a brand they’re not shy about it. But, while the negatives seem to get aired on social media, the positives bring new footfall directly to your door - and for free. Safe to say, we all strive for the latter....