Members-only Positioning & messaging The what, why and how of brand promises “At its core, your brand promise should define your entire business and touch every aspect of your company.”...
Members-only 5 recommended roadmapping tools for product marketers Whether you’re managing one product or five, knowing what’s on the horizon the next day, week, month and quarter is critical in ensuring everyone - both in and out of your direct team - is aligned with your goals and aware of their responsibilities....
Members-only Sales Enablement 22 sales enablement tools for product marketers Whatever your product, whatever your industry, whatever your market, every business’ end goal is inevitably sales. As a product marketer though, there are only so many places you can be and things you can do at once, which is why a solid sales enablement tool is integral....
Members-only How Product Management & Product Marketing Lead From a Position of Strength What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? What would change? Here’s a small sampling....
Members-only Why is Product Marketing crucial to growth? How do you drive a wider understanding of the discipline? Product Marketing starts with understanding customer needs from the inception of the product to sale and renewal. Product marketers act as the voice of the customer while working with product management and engineering to create a feedback loop....
Members-only Why is there confusion around Product Marketing? What are the challenges Product Marketers face? I was curious to learn how other product marketing leaders had dealt with this challenge in their careers. I spoke with Locke Truong,Head of Global Product Marketing at Ingram Micro Cloud, to understand his experience; excerpts of my conversation with him are below....
Members-only Podcasts Product Marketing Insider: Martin Aguinis We caught up with Martin Aguinis, Product Marketing Manager of Flutter - a Google UI toolkit - a couple of weeks after he picked up the Rising Star in Product Marketing award....
Members-only Stop growth hacking. Follow these steps instead Quickly attained, vanity growth is not sustainable. A tree doesn't grow branches without first forming a trunk (I made this phrase up but it feels right). So where do you start?...
Members-only See all-star product marketing in action by grabbing a coffee How Starbucks Nailed Product Marketing with the “Reserve Roastery”...
Members-only From 0 to 1: How Uber manages product launches Esther Porte, Product Marketing Manager at Uber shares her involvement in launching new business lines in growing markets, promoting shiny new JUMP eBikes and most importantly, helping make the customer feel like a 'superhero' on their daily commute....
Members-only Convince the boss: Go-to-Market Certified Secure the financial support you need from key stakeholders, enrol in our certification course, Go-to-Market Certified, and refine your GTM credentials....
Members-only Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook] Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy hones in on the intricacies of an area every product marketer simply has to succeed in their role....
Members-only Go-to-Market Access everything you need to know to start building more effective go-to-market strategies....
Members-only Go-to-Market | OnDemand So you want to upskill in go-to-market? Good decision. We’ve curated this selection of presentations from across our events so you can get up to speed fast....
Members-only Go-to-Market templates | Coda From launch checklists and launch tier frameworks to internal roadmap templates, go-to-market strategies and content mapping examples, here's where you need to be....
Members-only GTM live workshops Join workshops with GTM experts to cover every aspect of the Go-to-Market motion. Created for all functions involved for maximum impact....
Members-only New product features email template Keep customers up to date with new features added to your product through email - and use this template to do so easily....
Members-only New product features one-pager template Keep your customers and stakeholders up to date with new product features - and use this one-pager template to do so easily....
Members-only Product Marketing Framework Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework....
Members-only Product Marketing Rewind | Vol. 1 Hit the rewind button and relive some of our most content-rich, informative, action-led talks, handpicked and packaged in this handy eBook for your reading pleasure....
Members-only State of Go-to-Market Report 2023 Get your copy of the State of Go-to-Market Report 2023, and access key facts and findings to help you align stakeholders, overcome GTM challenges, and deliver elite product launches....
Members-only Strategic product marketing Ever wondered what makes positioning maestro April Dunford so obviously awesome? Well, Tuesday, October 6th is your chance to find out....
Members-only The State of Go-to-Market Report 2022 Get your copy of the State of Go-to-Market Report 2022. Discover unmissable intel, refine your knowledge of key GTM principles, and gain knowledge that’ll help improve launches for your upcoming products and features....
![Dotting the i's and crossing the t’s: Refine the intricacies of your Go-to-Market strategy [eBook]](/content/images/size/w600/2023/06/PMA_GTM_Playbook_Meta_--2---1--1.png)
.svg?v=40a0ffb3ca)