Go-to-Market

My name is Mike Drukker, and I’m a Senior Manager for Product Marketing at Reuters. I’m excited to share with you how we introduced a brand new go-to-market framework to our long-established organization with the support of all our internal stakeholders....

Learn more Enjoyed this video? Why not check out some related reading 👇 How to build a rock-solid GTM planTake a deep dive into...

In this episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO of Ignition, where they chat about all things GTM....

Learn more Enjoyed this video? Why not check out some related reading 👇 Nailing your GTM strategy with the 4 A’sSusan “Spark” Park...

Get your copy of the State of Go-to-Market Report 2022. Discover unmissable intel, refine your knowledge of key GTM principles, and gain knowledge that’ll help improve launches for your upcoming products and features....

One PMM trend I feel strongly about is that the next wave of great product companies will all have a public roadmap. Roadmapping tools like LaunchNotes have made these easy to build and maintain, so I predict this’ll become the norm for any startup or scale-up that views itself as product-led....

In this episode of Product Marketing Life, host Mark Assini and Clayton Pritchard discuss the benefits of having a Go-to-Market playbook to help your product marketing team....

Bringing a new product or feature to market requires careful planning and a whole lot of cross-functional collaboration in order to be successful....

Shirin Shahin, Product Marketing Leader, and Consultant gives some insights and advice on the relationship between PMs and PMMs, focusing on this dynamic during a product launch...

A term originating within software development, beta testing plays a critical role in gaining feedback from users about a product and/or its respective features. Once this phase has been completed, the product in question is on the cusp of being launched amongst the target market....

Complete the survey and help us kick off 2022 with the State of Go-to-Market Report 2022, a write-up dedicated solely to the nooks and crannies of GTM. Share your invaluable expertise, and help us deliver a report jam-packed with transferable insights....

I’ve noticed there’s a lot of waste in product marketing when looking at the org through a lean manufacturing lens. In this article, I’ll discuss 8 forms of waste in manufacturing, types of waste in PMM, tools to gain efficiency, and what structured problem-solving looks like....

This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy....

Learn more Enjoyed this video? Why not check out some related reading 👇 The 5 key ‘personas’ behind an award-winning Go-to-Market teamSuccessful product marketing...

Learn more Enjoyed this video? Why not check out some related reading 👇 Drive more impactful GTM strategies with customer insightsJoin me as I...