Members-only Product Marketing Strategy How to create a product marketing strategy A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....
Members-only Go-to-Market Why you need a public product roadmap One PMM trend I feel strongly about is that the next wave of great product companies will all have a public roadmap. Roadmapping tools like LaunchNotes have made these easy to build and maintain, so I predict this’ll become the norm for any startup or scale-up that views itself as product-led....
Members-only Careers How to pick your next product marketing job Got your eye on a new role in product marketing? Rory Woodbridge, Head of Product Marketing at Pleo, outlines what to consider when plotting your next PMM move....
Members-only How NOT to work with product managers How should product marketers collaborate with product managers? It’s one of those questions that does depend on the kind of company you join. But I can tell you about some team dynamics that you should avoid like the plague....
