Beginners

Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....

As a PMM, knowledge of positioning is vital. Download this mini eBook to get the perfect introduction to product positioning....

The ultimate vocab handbook, with definitions for all those tricky words that you can’t manage to wrap your head around....

If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....

Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....

Francisco Bram, Head of Global Product Marketing at Uber shared the essential hard and soft skills PMMs need to make a splash in the industry, level up, or transition in from outside roles....

Finding a design tool that doesn’t require a degree in graphic design can be tough. But don’t worry, we’ve got you! Here’s a list of 15 of the best design tools for PMMs....

We’ve compiled a list of 100 leadership quotes to live by - tweet them out to your followers, add them to a LinkedIn post, emblazon them across an A3 poster of a bald eagle in flight, they’re yours to do with as you please....

Choice can be overwhelming, we know, which is why we've curated 10 of the best content opps and marketing tools to guide you through the process of finding the perfect tool for the job....

When it comes to enhancing customer experience. No matter how well your product’s performing or how well you think your sales strategy is working, everything can be optimized at every stage....

The definition of product marketing is often debated. Each company and person may have a different definition, but there are typically four core components involved in successful product marketing......

After hitting up the studio not once but twice, our much-anticipated (and requested!) Product Marketing Certification is officially on the shelf. If you’re a product marketer and you want to knock your product - and career - out of the park and get certified along the way, PMMC® is for you....

We're taking a look at how you can develop yourself as an expert in your industry beyond your product marketer role....

Content is king, blah blah blah. I honestly feel that content is half of the equation when it comes to product marketing. How you promote your written pieces play a huge role in getting traffic to your website and reaching your audience. But that’s a story for a different day....

Product marketers arguably touch more departments than most day-to-day, that we know, but all that contact can be tough to keep on top of without a little help...enter this list....