Members-only Customer & Market Research Qualitative vs quantitative research Data analysis is a broad and often complex subject to get to grips with, it can overwhelm even the most capable of product marketers. In an attempt to simplify these misunderstood methods, let’s break them down into two different types of data: qualitative and quantitative....
Members-only An intro to positioning [eBook] As a PMM, knowledge of positioning is vital. Download this mini eBook to get the perfect introduction to product positioning....
Members-only eBooks How to get into product marketing [eBook] Download this free guide and receive indispensable information on how to get into a product marketing career, whether you have similar career experience, or not....
Members-only Metrics & OKRs The complete guide to customer acquisition Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....
Members-only The definitive product marketing glossary The ultimate vocab handbook, with definitions for all those tricky words that you can’t manage to wrap your head around....
Members-only Sales Enablement Sales assets - choose your weapon If the initial point of contact with a prospective customer is a battle, sales assets are the weapons you equip your reps with, and better equipped sales reps close more deals, it’s a fact....
Members-only Sales Enablement What are the most effective sales enablement assets? According to the findings in our 2020 Sales Enablement Landscape report, 56.3% of product marketers reported that sales enablement was solely owned by marketing. However, 93.7% of product marketers were responsible for creating the sales assets at their company....
Members-only Sales Enablement Sales enablement team structures Almost three-quarters of PMMs surveyed said that creating sales collateral was one of their key responsibilities. With that number in mind, we decided to delve deeper into the data to see how PMMs structure their teams in over 400 B2B and B2C companies....
Members-only product launch Launching Todoist Boards - A walkthrough of our biggest product marketing campaign yet ‘Launch retrospective’ is a series that looks back at significant product or feature launches in a PMM’s career. Neil Vidyarthi, Senior Product Marketer at Doist kicks us off with an insightful, entertaining walkthrough of the company’s biggest product marketing campaign to date....
Members-only Sales Enablement How to measure sales enablement success We asked over 400 PMMs how they facilitate sales enablement efforts for their teams, using data gleaned from The Sales Enablement Landscape Vol 1....
Members-only Interviews Product marketing hard & soft skills [Q&A with Uber] Francisco Bram, Head of Global Product Marketing at Uber shared the essential hard and soft skills PMMs need to make a splash in the industry, level up, or transition in from outside roles....
Members-only Why is SWOT analysis important? How would you like to give your product or company the competitive edge? What if I said there's a way to gather accurate, fact-based data that could directly, positively affect your business performance? You’d say bring it on, right? Well, allow me to introduce the SWOT analysis!...
Members-only Setting up a product marketing consultancy [Q&A with Fluvio] Many product marketers are setting up consultancies, but what does this process involve, what level of experience do prospective lone rangers need, and what’s the incentive behind setting up solo?...
Members-only Is it time to re-evaluate your audience? When it comes to unhappy customers, most problems can generally be traced back to audience misalignment. We take a look at the three most common misalignments....
Members-only 15 of the best design tools for non-designers Finding a design tool that doesn’t require a degree in graphic design can be tough. But don’t worry, we’ve got you! Here’s a list of 15 of the best design tools for PMMs....
Members-only How to get into product marketing [eBook] Download this free guide and receive indispensable information on how to get into a product marketing career, whether you have similar career experience, or not....