Members-only Product Marketing Awards 2024: Your finalists The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2024!...
Members-only B2C The power of nutritional labels: How educational campaigns shape product perception Examine how nutritional labels are crafted, presented, and supported by educational campaigns to deliver clearer, more persuasive product messaging and improve consumer trust....
Members-only Podcasts The good, bad, and spicy of transparent pricing with Madeleine Work Having transitioned from content marketing, Madeleine brings a sharp focus on clear messaging and customer-centric storytelling....
Members-only Membership content Tapping into the emotions behind B2B buying decisions Discover why emotion-driven messaging is the secret to B2B success. Uncover insights that resonate with your buyers on a deeper level....
Members-only Sales Enablement What are the most effective sales enablement assets? Maximize your sales team's impact with the right mix of customer case studies, sales scripts, product demos, and other high-performing enablement assets....
Members-only Product Market Fit Achieving product-market fit in complex ecosystems: Marketplaces and platforms Explore the specific challenges involved in achieving PMF in marketplaces and platforms and outline strategies to navigate these complexities successfully....
Members-only win/loss Win/loss analysis presentation template From insights to strategy: Share win/loss takeaways in a way that drives action....
Members-only Podcasts Unleashing the power of sales-marketing synergy with Aphrodite Brinsmead Remove friction and create streamlined alignment for your org....
Members-only Membership content The positioning and messaging playbook: Winning hearts, minds, and wallets Ready to stand out? Learn positioning and messaging tactics, backed by real-world examples, that build connections and capture attention....
Members-only Startup The growing trend of PMMs reporting directly to the CEO Explore the rising strategic importance of product marketing, with new data revealing direct CEO reporting and its implications for driving business vision and market success....
Members-only Leadership Product marketing leadership resource portal Level up your product marketing leadership with our premier resource hub. Unlock proven strategies, expert guidance, and essential tools to drive impactful campaigns and accelerate your career....
Members-only Personas What is a persona in marketing? Buyer and user persona guide Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....
Members-only Careers How to get the most out of mentorships Learn proven strategies to maximize your mentorship experience, whether you're seeking guidance or providing it. Practical tips for building productive relationships and achieving career growth through effective mentoring....
Members-only Membership content Ten tips to uplevel your leadership How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....