The impact of location on product marketing salaries

The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2024!...

Examine how nutritional labels are crafted, presented, and supported by educational campaigns to deliver clearer, more persuasive product messaging and improve consumer trust....

Having transitioned from content marketing, Madeleine brings a sharp focus on clear messaging and customer-centric storytelling....

Discover why emotion-driven messaging is the secret to B2B success. Uncover insights that resonate with your buyers on a deeper level....

Maximize your sales team's impact with the right mix of customer case studies, sales scripts, product demos, and other high-performing enablement assets....

The all-in-one marketing, sales, and CRM platform for product marketers....

Explore the specific challenges involved in achieving PMF in marketplaces and platforms and outline strategies to navigate these complexities successfully....

From insights to strategy: Share win/loss takeaways in a way that drives action....

Remove friction and create streamlined alignment for your org....

Ready to stand out? Learn positioning and messaging tactics, backed by real-world examples, that build connections and capture attention....

Explore the rising strategic importance of product marketing, with new data revealing direct CEO reporting and its implications for driving business vision and market success....

Level up your product marketing leadership with our premier resource hub. Unlock proven strategies, expert guidance, and essential tools to drive impactful campaigns and accelerate your career....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

Learn proven strategies to maximize your mentorship experience, whether you're seeking guidance or providing it. Practical tips for building productive relationships and achieving career growth through effective mentoring....

How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....