Members-only Membership content Build your best marketecture Creating a marketecture slide can be tough. This guide shows you how to balance marketing shine with substance, overcome common challenges, and make your marketecture a powerful tool for your team and customers....
Members-only Pricing Pricing and Willingness to Pay interview questions Targeted questions used in customer interviews to gauge how customers perceive the value of a product and what price they consider fair....
Members-only Careers How to transition into product marketing Wanna follow in their footsteps and make the transition from your current role to a product marketing position? In this article, we’ll be focusing on essential topics relating to transitioning into a product marketing job....
Members-only Pricing 3 research techniques to find the right price point Unlock the secrets of strategic pricing in product marketing. Learn essential techniques to maximize profits and competitiveness without alienating your target market....
Members-only Content Marketing How to find external sources to create trustworthy content Elevate your content marketing: Learn 5 ways to transform your brand into a trusted media resource using journalistic techniques....
Members-only B2C Engaging the modern viewer: Effective TV ad strategies for CTV The evolution of Connected TV demands brands adapt ad strategies for interactivity, targeting, binge viewing, and flexible lengths. Learn how to stay effective....
Members-only Product Marketing Strategy Achieving alignment in product marketing with Michele Nieberding, MetaRouter Master the ABC framework to smash your broader business goals...
Members-only Membership content Design your PMM path: Your guide to building a life you love Wondering how to build a rewarding PMM career? Tamara Grominsky breaks down essential steps to help you envision your ideal future, identify your next best actions, and position yourself for success. Start designing a career and life you love today....
Members-only Product Marketing Strategy How product marketing evolves at every stage of the company lifecycle What is it like scaling a company from early stages to something much larger? Discover how product marketing evolves across seed, growth, and enterprise stages...
Members-only Careers My unlikely journey as a PMA Ambassador: From content creation to event planning One product marketer's journey as a PMA Ambassador, tackling the challenges of organizing their first product marketing event....
Members-only Leadership How to transition from IC to manager within product marketing Discover if product marketing management is your next career move. Learn how to transition into leadership roles and climb the PMM career ladder....
Members-only Membership content Authentic storytelling: The Ray-Ban Meta launch Join Chris Smellie as he shares the exciting journey of launching Ray-Ban Meta smart glasses. Explore the strategies used to market this cutting-edge product, from dogfooding to identifying key audience segments and leveraging influencers....
Members-only Narrative Design Designing narratives customers actually resonate with, with Marcus Andrews, Pendo Tune in to learn about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working....
Members-only Content Marketing How to strengthen your ‘change muscle’ for your content team’s success Content teams face unprecedented challenges in optimizing output, managing hybrid work, and adapting to AI. Discover solutions to build your change management muscle and thrive....
Members-only Guides What is positioning? Market, product, and brand positioning explained A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....
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