Members-only Careers 4 essential lessons that'll help you thrive as the first product marketing hire Irrespective of whether you’re working on a physical or SaaS product, being a lone product marketer is daunting yet gratifying. I’m sharing 4 lessons from my experience as the first hire at Linnworks, building out the function to a team of three, that are relevant to every product marketer....
Members-only Positioning & messaging How to know when it’s time to update your product messaging Messaging and positioning are key to a product marketing strategy so it's vital to update them regularly to reflect customers' needs and the competition....
Members-only Customer & Market Research Your customers are talking, but are you listening? The most effective PMMs know their customers inside out. Becoming the ‘voice of the customer’ means uncovering customer pain, digging deep into buyer personas and creating messaging and positioning that resonates....
Members-only Careers How PMA can help you in your job search Job hunting can be an isolating experience, particularly when your LinkedIn feed is filled with news of product launches, customer testimonials and invites to marketing events....
