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Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs
9 September 2020 15 min read

The enablement imperative

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Robert Wahbe

Robert Wahbe

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Robert Wahbe

Robert Wahbe

Formerly of the Microsoft Foundation, Robert Wahbe is the CEO at Highspot, regarded by many as one of the most powerful sales engagement platforms on the market.

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Product Marketing Alliance icon Product Marketing Alliance
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The enablement imperative
Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.
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Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis