Product Marketing Strategy

Farhan Manjiyani outlines what a successful demand generation and product marketing relationship should look like....

In this article, Anaud Ganpaul explores the science of product marketing, including the structure, technologies used, and ways to communicate results....

In this article I’ll discuss how product marketers can distill customer data into actionable insights, giving you three separate examples of three different ways product marketing can have a pivotal role in an organization....

Portfolio roadmap prioritization is the crystal ball that guides the path to stay focused on the right projects and priorities. In this article, I'll be discussing how, when, and where to bring prioritization for the portfolio roadmap with RICE score, team capacity, and RAPID....

Dave deCourcelle, startup CMO and founder of the Growth Fountain discussed his passion for product marketing and what skills CMOs can take from the role....

In this article, I’ll share Babbel’s PMM evolution, how we developed a new PMM team, and the key ingredients involved in achieving our goal: bringing the team into the organization to strengthen the beginning and end of the product life cycle....

I want to share five steps with you that can help propel product marketing into a strategic function within your organization. My name's Parag Pathak and I'm the Team Lead at IBM Security. This article is going to be focused on what you can do on a daily basis to be more strategic at your workplace....

As humans, we believe in principles. Accounting, development, manufacturing, and many more have generally accepted principles, so why don’t we in marketing center on principles too?...

Does the thought of interacting with analysts send a shiver down your spine? It used to be a bone of contention for me and was an area I struggled with early on in my PMM career. I want to share how to influence your A/R strategy, why PMMs need to worry about A/R, the role of PMM in A/R, and more....

The topic of product marketer to product manager ratios is always a hot one in the Slack community. We’re often asked what the golden number is, and using the data obtained from numerous surveys and polls conducted this year, we uncovered the global ratio....

Learn more Enjoyed this video ? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...

"By driving both product and process innovation through inbound and outbound strategies, you can drive change in your role as a PMM and develop a stronger voice in the roadmap development. Here I’ll explain how I did just that with examples from my career."...

The global pandemic has changed the product marketing landscape - for good. No matter when in-person business interaction returns, how we market our products must be decidedly different....

Brands are living beings; they breathe, feed, age, and sometimes vanish with time if not provided the care they need to flourish. What make a brand a living being is the customers; how they connect with the brand emotionally, and how they perceive and understand what it represents of values....

There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....