Product Marketing Strategy

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One definition of product marketing [VIDEO]

Learn more Enjoyed this video ? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...

How to drive innovation as a product marketer

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How to drive innovation as a product marketer

"By driving both product and process innovation through inbound and outbound strategies, you can drive change in your role as a PMM and develop a stronger voice in the roadmap development. Here I’ll explain how I did just that with examples from my career."...

Creating a differentiated customer experience as a PMM

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Creating a differentiated customer experience as a PMM

Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer....

B2B vs B2C product marketing:
What's the difference?

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B2C

B2B vs B2C product marketing: What's the difference?

There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold....

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An intro to narrative design [eBook]

Download your guide and gain access to the most essential insights into building a strong narrative design strategy to help you stand out from the crowd. Learn more....

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Chat with Rich

Ask any question you have to the founder of product marketing alliance and get an answer from his AI avatar via text, voice or video call...

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Exec+ membership

The ultimate learning and development subscription for product marketers with 4+ years of experience, looking to accelerate their professional career....

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