Product Marketing Insider

Jing Gu, Product Marketing Manager of Platform Solutions at Shutterstock, discusses why she pursued a career as a product marketer, her route to her dream role at Shutterstock, her opinion on the PM-PMM debate, whilst also offering advice for aspiring PMMs, and tons more....

Babbel’s Head of Product Marketing, Elliott Rayner, shares his fascinating journey starting his product marketing career at Adidas and eventually transitioning over to the digital arena at Babbel....

We caught up with Lemax’s Product Marketing Lead, Igor Kranjcec, who told us why he decided to switch jobs to become the first product marketer at a travel company in the midst of a global pandemic, his advice for PMMs considering moving to a company as their first PMM, and a whole lot more....

Head of Product Marketing at Farfetch, Eve Brill, shares with us how she transitioned over to a role in product marketing, top tips for prospective PMMs, plus much more....

We caught up with Morningstar’s Product Marketing Manager, Maria Massad, and found out why she’s so passionate about storytelling in her role as a PMM, how her experience in demand Gen has helped her career in product marketing & her tips for aspiring product marketers....

Associate Product Marketing Manager at Qu POS, Farhan Manjiyai, shares his experience of moving into a PMM role following a career in sales, what attracted him to the role, how that perspective has helped him work with his salesforce, plus how he thinks the role needs to change in the future....

We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails is a good thing, plus heaps more....

"I share goals with the broader marketing team which I think is positive because it really ensures that alignment. And especially because as a product marketer, very often the work you're doing it's feeding through other marketing areas. "...

"The acquisition was definitely an interesting few months. But at the end of the day, all of our goals were very much the same, we wanted each other to be successful, we wanted the product to be successful."...

I think PMMs are the best-suited people to start their own companies because the role is naturally a catch-all in the middle of the strategy of how a product is going to market and making sure that it is growing....

We spoke to Podium's Product Marketing Manager and our newly appointed PMA Ambassador, Steven Pelham, about the difference between in-house and agency product marketing......

In episode 11 of our Insider series, we caught up with Karim Zuhri, Global Head of Product Marketing and Product Research at SafetyCulture, about the ins and outs of his role, how he kickstarted his career in product marketing......

In episode 10 of the show, we caught up with Jeff Curie, Principal at The Curie Point, about everything from what drew him into the product marketing industry to the problems most CEOs face....

As part of our ongoing mission to speak to 50 PMMs and learn about how they got into the industry, what their days look like and who they interact with most, we spoke to Linda Wang, Senior Product Marketing Manager over at Teachers Pay Teachers....

We caught up with Liza Collin, Market Readiness Director at Visma, a couple of weeks before Liza presents at the Product Marketing Summit in London to chat about her journey into the world of product marketing....