Members-only Customer & Market Research What are customer needs? 5 steps to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
Members-only Product marketing questions week #84 Another week on planet PMM has flown by and we're here with a whole load more insights from the experts in our Slack community. Here's your round-up of the key Qs and As....
Members-only Pricing and packaging: How B2B product marketers can crack the code Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....
Members-only How to market a new product feature For existing customers, it gives them a reason to stay and for prospects, it gives them a reason to come. So, to make sure they’re all as excited about the feature as you are, you need a marketing strategy that covers all bases....
