Ken Oestreich

Product Marketing leader - Introducing new categories and products, driving platform adoption, building/scaling teams. In the SF Bay Area.

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6 top tips for the startup PMM

Master the art of being a PMM in a startup environment with these six game-changing tips. Learn about role flexibility, goal adjustment, the power of data-driven decisions, and more....

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Product Market Fit

Product-Market Fit: Debunking myths and changing perspectives

Reaching Product-Market Fit (PMF) is one of a few critical milestones for new products and early-stage companies. In fact, most venture-backed companies won’t get funding past Series-A until they demonstrate PMF....

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What are “Team APIs” and why should product marketers use them?

Without APIs, apps would be nearly impossible. In this article, Ken Oestreich outlines the importance of Team APIs and why product marketers should be using them in their approach....

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10 takeaways from PMA's Top 100 Product Marketing Influencers

I was curious to see what the PMM influencers identified as important, so I took a somewhat non-scientific (and slightly objective) approach to assessing and summarizing the 80-or-so predictions referenced in the report....