Members-only Customer & Market Research What are customer needs? 5 steps to meet them Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....
Members-only The art and science of storytelling PMM leader, Jeevan Patil delves into the art and science of storytelling, why it’s so powerful, and how to harness its true product marketing potential....
Members-only How to market a new product feature For existing customers, it gives them a reason to stay and for prospects, it gives them a reason to come. So, to make sure they’re all as excited about the feature as you are, you need a marketing strategy that covers all bases....