Podcasts

PMM founder, Jason Oakley, shares tactical tips on getting alignment across sales, marketing, and product to build the function from the ground up....

Derek Osgood, Founder of Ignition, talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads....

Product selling solves direct pain points, while vision selling takes a broad, transformational approach focused on long-term strategic value....

Welcome to the first episode of our brand new podcast: Product Marketing Maestros: Tales From the Front Lines! In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, speaks with the renowned product marketing maestro, Harvey Lee....

Priya discusses how to invest your time wisely, the significance of buyer pain points, and how AI tools can augment research and content creation to enhance productivity....

Explore invaluable insights, game-changing strategies, and the personal journeys of top PMMs with our 2023 Product Marketing Life highlights....

By moving beyond the traditional reactive nature of enablement, organizations can develop sustainable, scalable strategies that truly support their sales teams in a rapidly evolving market....

Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own....

Learn how to plan and conduct productive customer interviews that dig deep into motivations and pain points, and truly get people talking....

Flying solo or running in a pack? From cross-functional relationship building to ruthlessly prioritizing with a PMM charter, we explore the realities of being a one-person product marketing army versus having an established team....

In this episode of Product Marketing Life host, Mark Assini, is joined by design expert Bryan Zmijewski, President and Owner of ZURB, to unpack how companies lose touch with users and provides proven tactics to close the disconnect and get closer to your customers....

I’m Shira Atkins, the CRO and founder of Wonder Media Network, an audio-first media company, and I’m here to share my advice on podcasting for brands. I'll cover topics including How to get started with a branded podcast, how to measure success, and how to cut through the noise. Let's jump in!...

Tune in to the latest episode of Product Marketing Life where host, Mark Assini, is joined by Aline Bezerra, Senior PMM at Crownpeak, to talk about creating a unified product launch process....

In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, a Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally....

This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip to explore conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences....