Podcasts

"To me, design thinking starts with when you ask the question why? Why am I doing this? And then ask the question about who's it for? So who's the audience? And what do they care about? What makes this meaningful?"...

Fluvio founder, Devon O’Rourke, gives us a fascinating look into the world of PMM consulting, how he got where he is today, plus heaps and tips for success, and more....

Associate Product Marketing Manager at Qu POS, Farhan Manjiyai, shares his experience of moving into a PMM role following a career in sales, what attracted him to the role, how that perspective has helped him work with his salesforce, plus how he thinks the role needs to change in the future....

Full-time content marketing and editorial lead at G2, and part-time TikTok influencer, Lauren Pope gives us an insight into how she got involved in the social media platform and garnered over 40,000 followers, plus her top tips for businesses looking to use the site to generate revenue....

We were delighted to get the chance to chat with PMM veteran Harvey Lee, about his unique and remarkable career in the role, how the function has evolved throughout his 20+ year experience, plus how things vary from a regional and global perspective, & tons more fascinating insights....

We had a fascinating conversation with DocSend’s Senior Product Marketer, Chris Winkler, where he shared his tips on getting sales engagement following his background in sales, we discussed how no two days are the same in the role of a PMM, plus the art of knowing when to say ‘no’, & tons more....

We got together with Shopify’s Product Marketing Lead, Irina Adriana Barbu, and picked her brains about everything from the importance of learning to say ‘no’ and context shifting, to her advice on what to do when you feel overwhelmed, and what challenges PMMs might face in the future....

We chatted with Patreon’s Head of Product Marketing Robin Fontaine about her fascinating journey into the role, her views on whether PMMs should report to Marketing or Product, why she thinks the lack of definition for what the role entails is a good thing, plus heaps more....

We got some one-on-one time with HubSpot’s Senior Product Marketing Manager, Jeffrey Vocell. From what mantras get him through a tough day in the office to what aspects of product marketing he’s most curious about, we’ve asked all the important questions - and more....

"It isn't until you actually start to position customers with new and different ways that other users are starting to use the product, that they start to get creative in how they use the product in different ways."...

"I share goals with the broader marketing team which I think is positive because it really ensures that alignment. And especially because as a product marketer, very often the work you're doing it's feeding through other marketing areas. "...

We caught up with well-known positioning and messaging maestro Andy Raskin about the secret sauce behind his success, the difference between narrative positioning and descriptive positioning, the importance of getting CEOs bought in, and more....

"The acquisition was definitely an interesting few months. But at the end of the day, all of our goals were very much the same, we wanted each other to be successful, we wanted the product to be successful."...

"People feel this immense sense of pressure to be productive because they are at home and they want to be responsive and doing all these things, because they don't want to portray this image that they're not doing their job. So I would just say don't beat yourself up around that idea."...

"We generally will launch Tuesday, Wednesday, Thursday, one of those days, Friday is just not a great day because everyone's off for the weekend. And Monday is also challenging for a similar reason with people coming back in and having lots of stuff to deal with and vying for their attention."...