Metrics & OKRs

For those of us who thrive in pragmatism and proactivity, having the means to judge whether an aspect of your life was going good, bad, or just plain average, would be a blessing sent from above. Enter the almighty customer health score....

“Brand awareness” - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat....

Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....

In this episode of Product Marketing Life, Jon Neher and host Mark Assini explore the power of qualitative data as part of a product marketer’s storytelling toolkit....

Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....

Our brand new course, Metrics Certified: Masters, has been built to help you determine your strategic value and turn your metrics into growth....

Kyle Doerflein, Director of Sales Enablement at LogicMonitor, gives tips on how to convert your sales enablement function into significant revenue....

Numbers are one of the single most important aspects of anything you do as a product marketer. Here are some number-crunching tools lots of product marketers are happily using to scale their offering....

Sales are critical to the success of any business. Failing to nurture prospects can impact revenue figures and jeopardize your team. Here, we outline exactly which sales pipeline metrics you need to focus on to perform to your optimum potential....

Mohammad Eskandari explains how Teresa Torres’s Opportunity Solution Tree improved the team’s productivity and outcome at Hasin Group....

Learn more Enjoyed this video? Why not check out some related reading 👇 What are OKRs in product marketing? Your complete guideOKRs stands for...

OKRs are a crucial cog in the machine that will drive you to the top, so if you’re a newbie to the world of OKRs, it’s high time you started paying more attention to them. Here, we outline some of the mistakes companies make - and how they overcome them....

We hate to see fellow PMMs struggle, so we’re sharing our catalog of product marketing questions with you to guide you through essential areas....

If you want to do a better job of understanding why you’re losing deals, the win/loss lifecycle can help. The lifecycle makes a useful framework for considering the options, and picking a program that will meet your goals....

Here at Bespoke Post, we've found adding certain steps to the checkout flow can have a big impact on both conversion and LTV, and here I’ll explain what they are and the results we’ve achieved over the past few years....