Leadership

Members-only

The growing trend of PMMs reporting directly to the CEO

Explore the rising strategic importance of product marketing, with new data revealing direct CEO reporting and its implications for driving business vision and market success....

Members-only

Leadership

Product marketing leadership resource portal

Level up your product marketing leadership with our premier resource hub. Unlock proven strategies, expert guidance, and essential tools to drive impactful campaigns and accelerate your career....

Members-only

Careers

How to get the most out of mentorships

Learn proven strategies to maximize your mentorship experience, whether you're seeking guidance or providing it. Practical tips for building productive relationships and achieving career growth through effective mentoring....

Members-only

Membership content

Ten tips to uplevel your leadership

How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....

Building a successful product marketing function with Gourav Sinha, Salesforce

Members-only

Leadership

Building a successful product marketing function with Gourav Sinha, Salesforce

Want to build a solid product marketing function? This one's for you....

Members-only

Leadership

The role of emotional intelligence in product marketing leadership

Why top product marketers use emotional intelligence, not just data. Transform resistant stakeholders into champions – real strategies inside....

Creating and capturing value: Lessons from driving $40M in incremental sales

Members-only

Leadership

Creating and capturing value: Lessons from driving $40M in incremental sales

Unlocking $40M+ in new business: Learn how data-driven thought leadership turns teams into trusted advisors....

Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

Members-only

Leadership

Navigating the inbound and outbound divide with Tamara Grominsky, Creator of PMM Camp

Explore the divide between inbound and outbound in this dynamic discussion....

Navigating GDPR, CCPA, and other regulations while leveraging user data for growth

Members-only

Product-Led

Navigating GDPR, CCPA, and other regulations while leveraging user data for growth

Fuel product-led growth with smart data use. Delight customers, drive innovation, and navigate privacy laws for business success....

Leading co-marketing efforts
with partners or integrations

Members-only

Leadership

Leading co-marketing efforts with partners or integrations

Discover how partner marketing can amplify your brand, reach new customers, and boost credibility. Learn the key strategies for successful collaboration, overcoming challenges like data sharing and competing priorities, and ensuring alignment for growth....

Members-only

Leadership

State of Product Marketing Leadership 2024 Report

Gain fresh leadership perspectives, map your career roadmap, and refine your leadership credentials with the State of Product Marketing Leadership report....

Handling product failures, security breaches, and PR disasters: Lessons from the trenches

Members-only

Leadership

Handling product failures, security breaches, and PR disasters: Lessons from the trenches

Discover how to navigate setbacks in product marketing, from product failures to PR disasters, and turn challenges into opportunities for growth....

Leading product marketing through mergers, acquisitions, or divestitures

Members-only

Leadership

Leading product marketing through mergers, acquisitions, or divestitures

Navigate product marketing challenges during corporate restructuring. Learn strategies to lead effectively through mergers, acquisitions, and divestitures....

Managing a large product portfolio with limited team members

Members-only

Leadership

Managing a large product portfolio with limited team members

Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....

How to transition from IC to manager within product marketing

Members-only

Leadership

How to transition from IC to manager within product marketing

Discover if product marketing management is your next career move. Learn how to transition into leadership roles and climb the PMM career ladder....

Content

Members-only

Exec+ membership

The ultimate learning and development subscription for product marketers with 4+ years of experience, looking to accelerate their professional career....

Members-only

Follow the Leader: An Intro to Product Marketing Leadership

Follow the Leader: An Intro to Product Marketing Leadership is your guide to the essentials of product marketing leadership. Download your copy and get indispensable insights that’ll propel your leadership prospects....

Members-only

Leadership

A collection of resources for product marketers in leadership positions....

Members-only

Leadership dinners

Request your invite to join our next leadership dinner. Attendance is reserved exclusively for PMA Exec+ members and expert, Director-level+ speakers from our Product Marketing Summit series....

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MasterFlix

From one product marketing leader to another, get stuck into the strategy, case studies, and processes behind product marketing masters at some of the world’s best-known brands....

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Mastering leadership workshops

Mastering leadership workshop series. Reaching the top of your envisioned career trajectory can be quite the journey. But with the Mastering Leadership workshops,...

Members-only

Masters of Product Marketing

Whether you're looking for inspiration on how to structure and scale your team or advice on budgets, strategy, objectives, and more, right here is the only place you need to be....

Members-only

PMM Leaders Breakfast Briefing

Request your invite to join the next Leadership Breakfast Briefing - we're stopping by Austin, New York, San Francisco, and London in 2024 with a virtual edition too....

Members-only

PMM Leaders Summit

You asked, we delivered. 📦 PMM Leaders Summit is our very first summit exclusive to our Exec+ members, coming to you on September 3...

Members-only

PMM Leaders Summit

Request your invite to join our exclusive PMM Leaders Summit where true industry-defining voices will take to the stage to share insights, innovations and key challenges shaping the product marketing landscape....

Members-only

PMM Leaders Summit San Francisco 2024 | OnDemand

Catch up with all the action from the very first PMM Leaders Summit and watch sessions from the likes of Microsoft, Palo Alto Networks, Grammarly & more....

Members-only

Product marketing leadership

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Members-only

Product Marketing Leadership Portal

Welcome to our Product Marketing Leadership portal, where you'll find everything you need to know about being a successful product marketing leader....

Members-only

State of Market Research 2023 survey

Join us in lifting the lid on why and how marketing leaders across the globe are planning and conducting market research by completing our survey....

Members-only

State of Product Marketing Leadership 2024 Report

Gain fresh leadership perspectives, map your career roadmap, and refine your leadership credentials with the State of Product Marketing Leadership report....