Case studies

This course gave me the confidence to take ownership of the persona process at my company and develop the expertise to educate colleagues on their immense value....

These certifications have not only supplied me with processes that improved cross-functional alignment and market research, but they’ve also given me credibility which aided in earning the trust of stakeholders, leadership, and customers alike....

The certifications opened up those doors to me and enabled me to dive into positioning and messaging, pricing, personas, customer research, and even learning about consumer psychology and segmentation, which helped me to further build out enhanced sales enablement tools....

Product marketing leader Jonathan Pipek shares his insights and experiences from Chicago's 2023 Product Marketing Summit....

This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my product marketing work....

There were experts from a range of industries and organizations. I’ve always been keen to learn from and see tangible examples of how others put what they preach into practice....

The live mentorship sessions were an absolute game-changer for me. We were able to delve into the intricacies of what we learned in the classes, dissecting and discussing concepts in depth, and share our key takeaways, too....

We spoke to Launa Chavez, Senior Product Marketing Manager, about her experience with her PMA membership. Open up your ears to discover why she thinks it's the best program for today's PMMs....

Greg Powell, Senior Director of Employer Product Marketing at Indeed.com, decided to step up his team's game by enrolling them in four top-tier PMA workshops. Here's how it went....

Hot on the heels of April’s Learner of the Month, Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, it’s our pleasure to announce that the Learner of the Month award for May goes to Isamar Vega....

We’re thrilled to announce Kripa Sitaraman, Market Competitive Analyst, Product Marketing at VMware, is our learner of the month for April, following her completion of Product Marketing Certified: Core....

After celebrating the feats of Div Manickam and Alex McDonnell in February and March, we’re thrilled to announce that Nicholas Gregory, Global Head of Sales Enablement & Effectiveness at Qlik, is our Expert of the Month for April....

Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....

Alex McDonnell, a PMA course instructor, won March's Expert of the Month award! Learn his insights and expertise that earned industry recognition....

Explore RingCentral's experience with the PMA Pro Membership team plan and how it helped the team achieve its goals....