Willem Maas - Product Marketing Alliance

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Willem Maas

I'm founder of Growth Velocity. We provide Win/Loss Analysis for B2B SaaS. I've led product marketing and product mgmt at startups and major companies. Also a 3X founder and CEO (one acquisition).

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Five tips for selecting a win/loss analysis service

Five tips for selecting a win/loss analysis service

What's the magic number when it comes to win/loss interviews?

Customer & Market Research

What's the magic number when it comes to win/loss interviews?

Picking a win/loss program to meet your goals

Picking a win/loss program to meet your goals

How to target the strongest buyer segments in this new market

How to target the strongest buyer segments in this new market

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.