Willem Maas - Product Marketing Alliance

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Willem Maas

I'm founder of Growth Velocity. We provide Win/Loss Analysis for B2B SaaS. I've led product marketing and product mgmt at startups and major companies. Also a 3X founder and CEO (one acquisition).

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Five tips for selecting a win/loss analysis service

Five tips for selecting a win/loss analysis service

What's the magic number when it comes to win/loss interviews?

Customer & Market Research

What's the magic number when it comes to win/loss interviews?

Picking a win/loss program to meet your goals

Picking a win/loss program to meet your goals

How to target the strongest buyer segments in this new market

How to target the strongest buyer segments in this new market

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.