Members-only Go-to-Market strategy advice, with Jeremy Castile This week on Product Marketing Insider, we're joined by Jeremy Castile, Senior Director, Product & Alliance Marketing, Docker. Jeremy counts GTM among his specialties and shared how product marketers can refine their strategy....
Members-only Which teams create sales enablement assets? In some cases, product creates sales enablement assets, in others, it’s the remit of customer success, while product marketing teams are often entrusted with the responsibility. But which teams are predominantly responsible for the creation of these materials?...
Members-only Nominate your 2021 product marketing influencer Following our deep dive into 2020's Top 100 Product Marketing Influencers, we're preparing to form a shortlist for our list of 2021 influencers, and we wanna know which PMMs have inspired you....
Members-only Podcasts Life as a product marketing consultant, with May Lauren Arad This week on Product Marketing Insider, RapidSOS' May Lauren Arad discusses her product marketing journey and gives an insight into life as a product marketing consultant....
Members-only Sales Enablement The Sales Enablement Landscape report (2021) Last year, we completed the Sales Enablement Landscape Vol.1, checked out how the world of sales enablement and product marketing are aligned, and it went down a storm. Twelve months on, and we’ve surveyed 250+ product marketers for the eagerly-awaited sequel: the Sales Enablement Landscape Vol.2....
Members-only Cutting through the noise, with Alex McDonnell This week on Product Marketing Life, host Mark Assini welcomes Alex McDonnell, Market Intelligence Lead at Airtable....
Members-only Competitive Intelligence Competitive Intelligence Certified has arrived Competitive intelligence flags gaps in the market, improves products and services and gives customers what they really want. Build the intel skill set that will leave your rivals dazed and confused with our brand-new Competitive Intelligence Certification....
Members-only Podcasts Customer churn advice, with Aggelos Mouzakitis In this episode of Product Marketing Insider, we're joined by Aggelos Mouzakitis, CEO & Growth Product Manager at Growth Sandwich. Aggelos discusses the ins and outs of customer churn....
Members-only Careers How to start (and grow) your PMM career, with Al Dea This week on Product Marketing Life, host Mark Assini is joined by Al Dea, host of PMA's newly released series Product Marketing Careers. An experienced product marketer with a variety of insights, Al offers his guidance on how to start (and grow) your product marketing career....
Members-only Podcasts Exploring a 20-year product marketing journey, with Su Simha This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years....
Members-only Press Release Product Marketing Alliance unveils Appcues as PMA Scholar Program sponsor Product Marketing Alliance is delighted to announce Appcues as its official sponsor for their PMA Scholar Program, a course designed to support aspiring product marketers with their career prospects....
Members-only Podcasts Introducing product marketing at a start-up company, with Saad Asad This week on Product Marketing Life, we're joined by Saad Asad, Senior Product Marketing Manager at ChartHop. During the episode, Saad shares his experiences of working in product marketing at start-up companies, focusing on the triumphs and challenges in his career so far....
Members-only Revisit the Product Marketing Festival APAC highlights Last month, we treated product marketers in the APAC region to a whole host of product marketing expertise, as we raised the curtain on the Product Marketing Festival APAC. Check out how you can relive every presentation OnDemand....
Members-only Sales Enablement How to create sales playbooks that sellers actually love One of the key drivers — indeed, the cornerstone — of any effective sales enablement program is the playbook....
Members-only Introducing your Product Marketing Awards 2021 shortlist The Product Marketing Awards are back for 2021. We've seen an unprecedented level of support and praise shown by PMMs within our community. Let's check out the lucky bunch who've been shortlisted for the awards on offer....
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