Members-only Product Launch HEART framework for UX A helpful document that outlines each of the five key HEART metrics. Download for step-by-step instructions on how to use the framework....
Members-only Consumer Psychology Behavioral economics in product marketing: Tapping into cognitive biases In an increasingly competitive market, product marketing has evolved from simple messaging to a sophisticated discipline that taps into deeper human motivations. One...
Members-only Product Launch Product launch post-mortem template Learn from every launch and build a stronger go-to-market strategy....
Members-only Content Marketing Proving the ROI of content marketing: A detailed guide In this article, I’ll explain a recent content problem we faced at Pitney Bowes, the steps we took to solve it by creating interactive content, and perhaps most importantly how we got the C-suite to recognize the value that content offered the business....
Members-only Membership content 5 critical mistakes to avoid when building a world-class sales enablement function Learn from Western Union's Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...
Members-only Customer Retention The power of customer feedback with Steffi Li, Director of Product Marketing, Zilliz Learn how you can harness the voice of the customer...
Members-only Leadership Building a successful product marketing function with Gourav Sinha, Salesforce Want to build a solid product marketing function? This one's for you....
Members-only Localization Cracking the go-to-market code for SaaS in emerging markets Emerging markets present unique challenges for SaaS companies. This guide explores how to localize effectively, adapt pricing, and form local partnerships, giving you the playbook to build trust and unlock the full potential of these high-growth regions....
Members-only Leadership The role of emotional intelligence in product marketing leadership Why top product marketers use emotional intelligence, not just data. Transform resistant stakeholders into champions – real strategies inside....
Members-only Sales Enablement "Death to one-page product documents" with Logan Hendrickson, PM Lead at 15Five Find out how you can ditch the one pager product documents right here....
Members-only Membership content Three techniques to punch up your product messaging Want to make your product messaging more impactful? This article reveals three powerful techniques to help you be more specific, differentiate with detail, and keep your language clear and conversational. Say goodbye to jargon and learn how to connect with your buyers....
Members-only Product Demos Simplifying SaaS product exploration with interactive demos Discover how interactive demos revolutionize SaaS sales by empowering prospects to explore products on their terms, accelerating sales cycles, and showcasing value – no forms or sales calls required....
Members-only Survey Nominate now: Your 2024 product marketing influencer This December, we’ll be revealing this year’s Top 100 Product Marketing Influencers. Nominate the PMM superstars shaping our industry - don't let talent go unrecognized....
Members-only Customer Marketing Leveraging behavioral data to tailor product marketing campaigns Learn how behavioral data analysis transformed a struggling subscription service's marketing strategy, turning high acquisition but poor retention into sustainable growth through data-driven customer insights....