Members-only Customer & Market Research B2B market research: How much data is enough? For many research objectives, a modest sample size is enough to support decisions. Here's why....
Members-only OnDemand Product Marketing Summit Singapore 2024 | OnDemand Catch up with every session from Product Marketing Summit Singapore and discover actionable tactics from PMM experts at Twilio, TikTok, YouTube, & more....
Members-only Product Marketing Alliance Product Marketing Summit Sydney 2024 | OnDemand Catch up with every session from Product Marketing Summit Sydney and discover actionable tactics from PMM experts at Uber, Canva, LinkedIn, & more....
Members-only Product Marketing Alliance Product Marketing Summit Chicago 2024 | OnDemand Catch up with all the action from Product Marketing Summit Chicago. Discover best practices and take away proven tactics from PMM experts at Google, Walmart, TransUnion, Clari & more....
Members-only Customer & Market Research Sentiment matters: Using attribute sentiment scoring to understand product reviews What is attribute sentiment scoring, how it works, and why it's important for product marketers....
Members-only Membership content 3 AI use cases to elevate your strategy Learn how to harness AI to refine your segments, outpace your competitors, and craft impactful thought leadership....
Members-only Podcasts Navigating the multi-faceted role of product marketing [Video] Dive into the many different roles of product marketing in an organization...
Members-only Recruitment Which product marketing skills do recruiters value most? Discover what product marketing recruiters value the most and how to sell your skills to make the next career step....
Members-only Personas Ideal customer profile template Find and target your best-fit customers with confidence...
Members-only Positioning & messaging The 1% positioning shift that can increase your market share by 2% Learn how a 1% positioning improvement drives 2% market share growth. Follow one marketer's journey from digital to product marketing, featuring April Dunford's framework and real B2B tech insights to transform your product's market impact....
Members-only Podcasts Bringing a forgotten product back to life with Matt DePersis [Video] Dive into the intricacies of reviving a dead product with a product marketing maestro...
Members-only Membership content Is category creation worth the hype? Product marketing leader Jamie Bolland shares his lessons from an ambitious attempt to create a new category....
Members-only Brand marketing What is brand marketing? Discover the power of brand marketing and how it can elevate your product strategy. This article explores the key principles of effective brand building and how to seamlessly integrate it with product marketing for maximum impact....
Members-only Qualtrics Qualtrics employs a whole host of tactics so you can understand your customers, brand and product like never before....