Members-only Membership content Your guide to retiring products and retaining customers Discover the blueprint for retiring aging products while ensuring customer success, reducing churn, and paving the way for growth....
Members-only Metrics & OKRs NPS analysis template Turn customer feedback into action with this NPS analysis template....
Members-only Pricing How advertised reference prices influence pricing negotiations Pricing isn’t just a number. It’s a carefully crafted perception, a subtle cue, and sometimes even a psychological strategy. For product...
Members-only Membership content How Adobe leverages AI to transform its go-to-market strategies Learn how Adobe uses AI to boost its go-to-market strategies with smarter insights, dynamic pricing, and personalized marketing...
Members-only Membership content Defending "best" and "better": Prove your product’s differentiation Discover the playbook for showcasing value, defending your edge, and boosting win rates....
Members-only Customer Marketing The role of customer advocacy in sales and support While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated....
Members-only Salary Product Marketing Salary Survey: 2024/25 Results Uncover product marketing salaries worldwide: Our 2024/25 report delivers key compensation trends and benchmarks....
Members-only Metrics & OKRs AARRR model slide deck Map, measure, and maximize your customer journey with the AARRR model....
Members-only Membership content One simple rule for better messaging Crack the code to great messaging with the VBF rule – your ultimate hack for crafting messages that buyers actually care about....
Members-only Articles Top 100 Product Marketing Influencers, 2024 A showcase of industry-leading product marketers making transformative impacts through bold strategies and cutting-edge thinking in 2024....
Members-only Metrics & OKRs How to run a successful OKR review Learn how to streamline meetings, track progress, and drive success of OKR reviews with actionable insights and best practices....
Members-only Product Launch Product launch presentation template Get every stakeholder on the same page for a seamless product launch....
Members-only Events Product Marketing Summit London 2024 | OnDemand Catch up with all the action from Product Marketing Summit London and learn from PMM experts at Visa, ServiceNow, Adobe & more....