Members-only Competitive Intelligence Competitive intelligence newsletter template Turn competitive intelligence into a strategic advantage with clear, actionable insights delivered straight to your team....
Members-only AI Reimagine product marketing with generative AI Uncover how generative AI is reshaping product marketing. Explore real-world applications, understand the economic impact, and learn from IBM's high-impact use cases. Plus, get key insights into how you can implement AI effectively and responsibly....
Members-only Podcasts “PLG is not a free trial” with Madison Leonard, Founder of Saas Secrets Collin sits down with the 'queen of PLG' herself, Madison Leonard. Collin and Madison chat through mistakes product marketers make in segmentation, how companies can become more product led, and why features don’t make a product #1....
Members-only eBooks Get inside the mind: Why consumer psychology matters [eBook] Uncover the secrets behind your customers' buying decisions with this free eBook. Learn how to harness FOMO, loss aversion, and other psychological triggers to captivate your audience and boost your career....
Members-only Sales Enablement Getting around gatekeepers Daniel O'Dowd, Copywriter for Sales Enablement Collective, wrote this article on how to get around gatekeepers when dealing with sales calls....
Members-only Customer & Market Research How to conduct a 5C analysis Particularly suited to small-medium sized businesses, 5c analysis has garnered fans from many corners of the business world thanks to its simplicity and ease. But what is 5c analysis, and which questions do you need to ask to gain more knowledge about your business?...
Members-only Positioning & messaging 5 strategies for creating memorable messaging Elevate your messaging and capture your buyers attention with these 5 expert tips....
Members-only Startup The best startup marketing advice I got at an F500 company Unleash the power of new product launches in startups. If you're a product marketer, discover game-changing tips to skyrocket success....
Members-only Product Marketing Strategy Does product marketing need a rebrand? [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...
Members-only Pricing Boost revenue with these pricing psychology hacks Learn more Enjoyed this video? Why not check out some related reading👇 How to boost your product’s value with behavioral scienceUnlock the...
Members-only Membership content How to unlock growth with portfolio and solutions marketing Explore how portfolio and solutions marketing can transform your product strategy. This article delves into effective methods to manage multiple products, enhance customer focus, and drive growth with tailored marketing approaches....
Members-only Competitive Intelligence How CloudBees’ PMM built a competitive intelligence ecosystem from scratch with Bryan Elanko Bryan Elanko shares his strategic journey of establishing a robust competitive intelligence practice from the ground up....
Members-only Careers How to become a C-suite executive The path to these elite corporate leadership positions like CEO, CRO, and CMO is not always clear. While each person's journey is unique, there are common experiences and preparations that can set you up for C-suite success....
Members-only Leadership PMM team culture: 6 tried-and-tested strategies to foster high performance Unlock the power of a high-performing PMM team. Discover 6 proven strategies to create a winning culture, boost collaboration, and drive results....
Members-only Positioning & messaging What is product positioning? [Video] Learn more Enjoyed this video? Then check out our latest reads on all things positioning👇 What is positioning? | The complete guideA market positioning...