Members-only Sales Enablement Sales enablement project assessment checklist The key factors for consideration as you assess and plan your upcoming sales enablement projects....
Members-only Careers "Be 10 times bolder in your career" with Yi Lin Pei, Courageous Careers In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Yi Lin Pei, a renowned career coach and founder of Courageous Careers...
Members-only Content Marketing Marketing calendar template Plan, execute, and optimize your marketing strategy....
Members-only Careers Product manager vs product marketing manager: What's the difference? Like night and day, product managers and product marketers bring complementary powers to the table. PMs are the master strategists, charting the product roadmap by moonlight. PMMs are the sultry voice of the customer, marketing mavericks by daylight....
Members-only Pricing How to price a product [Video] Discover the framework for calculating an optimal selling price for your product - backed by proven pricing principles....
Members-only Membership content Stop the dysfunction: Three ways to improve information flow Tired of workplace dysfunction? Julie Grondin, Director of Product Marketing at Miovision, outlines three effective ways to improve information flow and decision-making – ensuring your team works smarter, not harder....
Members-only Sales Enablement Sales enablement maturity model framework An overview of the five core stages of sales enablement maturity....
Members-only Careers 9 experts reveal how to accelerate your product marketing career Unlock the secrets to product marketing success! Nine industry experts reveal career-boosting tips, essential skills, and must-have resources for aspiring PMMs....
Members-only Product-Led How to create a growth playbook as a PLG product marketer Do you have to tackle growth marketing on top of your many product marketing responsibilities? Don’t fear it. Here’s a practical growth playbook to let you crush it!...
Members-only Product Marketing Strategy What is product marketing? Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide....
Members-only Careers Leap into product marketing: The guide for career switchers Discover how to transition into product marketing with this article for career changers. Learn industry insights and practical steps to succeed in this dynamic field....
Members-only Positioning & messaging Value proposition template (and example) Craft clear and compelling statements that communicate the benefits of your products or services....
Members-only Sales Enablement Sales email template collection A suite of pre-written and tested email templates, tailored for different stages of the sales funnel....
Members-only Membership content The five myths of product marketing: debunked Think good products sell themselves? Think again. Josh Mayfield, Senior Director of Product Marketing at Kentik, debunks the top five product marketing myths – with real-life examples of how PMMs drive success....
Members-only Podcasts Transforming niche products into market leaders: Amitai Richman's success at K2View In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik spoke with Amitai Richman. Amitai shares how he transformed...