Members-only Developer marketing Open source to PLG: A winning strategy for developer tool companies Explore how developer tool companies can leverage open source to fuel product-led growth (PLG). Unlock a powerful strategy for user acquisition....
Members-only Content Marketing 4 ideas to create a better thought leadership journey for your brand and buyers To expand your thought leadership collaborations, rethink your strategy and reimagine how it can help fuel every stage of the customer journey. Read on for more....
Members-only Leadership Leading product marketing through mergers, acquisitions, or divestitures Navigate product marketing challenges during corporate restructuring. Learn strategies to lead effectively through mergers, acquisitions, and divestitures....
Members-only Membership content Mechanisms to improve your productivity and gain back your time Unlock the secrets to productivity with Belinda McKeon, a Senior Developer Marketing Manager at AWS. Learn how to manage your time, reduce stress, and achieve a healthier work-life balance with practical, proven strategies....
Members-only Product Marketing Strategy Lessons in graceful product retirement with Philip Voulgaris Learn how to turn product retirement into effective marketing...
Members-only Leadership Managing a large product portfolio with limited team members Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....
Members-only Product Market Fit Building successful products: From 0 to 1 and from 1 to 100 Discover how a WhatsApp PMM navigated product development like a mini GM. Learn key strategies for handling ambiguity, proving product-market fit, and mastering communication in this insider's guide to effective product marketing....
Members-only Content Marketing 20 content marketing skills you need for today and the next five years Discover 20 essential content marketing skills to master now and future-proof your career. Boost your marketing success over the next 5 years....
Members-only Product Market Fit Securing product-market fit in the AI era Master product-market fit strategies, leverage positioning, and stay ahead with competitive intel in the AI market....
Members-only Customer & Market Research How to conduct effective customer interviews [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 How to conduct effective win-loss interviewsTeams that consistently conduct win-loss interviews...
Members-only Product Marketing Strategy How Clari dominated the revenue platform category with Julien Sauvage, Clari Julien Sauvage shares valuable insights for any marketing leader looking to blaze a trail through their industry....
Members-only Membership content Build your best marketecture Creating a marketecture slide can be tough. This guide shows you how to balance marketing shine with substance, overcome common challenges, and make your marketecture a powerful tool for your team and customers....
Members-only Insider Pricing and Willingness to Pay interview questions Targeted questions used in customer interviews to gauge how customers perceive the value of a product and what price they consider fair....
Members-only Careers How to transition into product marketing Wanna follow in their footsteps and make the transition from your current role to a product marketing position? In this article, we’ll be focusing on essential topics relating to transitioning into a product marketing job....