Members-only Pricing Navigating price increases: Lessons from a fintech PMM leader, with Ginevra Mambretti Join Nitin Kartik and Ginevra Mambrettii as they chat about strategic timing, transparent communication, and customer-centric approaches in managing price increases....
Members-only Competitive Intelligence Competitor comparison chart (template) Systematically gather and analyze information about your competitors - all in one handy document. Download your competitor comparison chart....
Members-only AI AI and the future of ABM measurement: Beyond likes and clicks Learn how AI is revolutionizing ABM by providing a comprehensive view of customer journeys, enabling real-time optimization, and enhancing ROI. This article delves into AI's role in transforming B2B marketing strategies and achieving unparalleled success....
Members-only Technology How technology partnerships drive happiness [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 How to build a partner ecosystem to drive product successSangeeta Walsh...
Members-only AI 4 steps to implementing AI in your product marketing Discover AI strategies for business owners and marketers to drive engagement, boost conversions, and dominate your market....
Members-only storytelling How to use storytelling to connect with B2B clients and build brand loyalty In this post, we'll explore how B2B brands can harness the power of storytelling to captivate audiences and transform them into devoted customers....
Members-only Positioning & messaging Positioning vs narrative design: Let’s get ready to rumble! Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...
Members-only Product Launch Product launch checklist We've created a comprehensive product launch checklist to guide you through every critical step of launching a new product or feature....
Members-only Leadership Top five lessons from a three-time founding PMM Get exclusive insights from Jason Oakley, a three-time founding PMM, on mastering the art of solo product marketing. Discover strategies for educating stakeholders, tapping into founder knowledge, and aligning with revenue to excel in your role....
Members-only Product-Led 5 companies that scaled through product-led content Read up on five SaaS brands who've cracked the code of product-led marketing, using it to skyrocket their growth and making it the cornerstone of their product marketing....
Members-only Metrics & OKRs A guide to measuring product marketing success Devon O'Rourke shares his thoughts on how to measure product marketing success - and ensure that the function is viewed as a revenue driver....
Members-only Personas B2B buyer persona template Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....
Members-only Customer & Market Research 6 ways contact centers can assist with market research Discover how contact centers revolutionize your market research for a competitive edge through unparalleled customer understanding....
Members-only Product Demos Product demo checklist template The key steps and considerations required to execute an effective product demonstration....
Members-only Product Marketing Strategy Customer acquisition strategy template A breakdown of the various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience....
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