Members-only Membership content Story distillation: How to craft your minimum viable story Learn how to craft stories that grab attention in under 3.3 seconds. Storytelling expert Elliott Rayner explains how to distill complex product stories into simple, relatable moments that make a lasting impact – fast....
Members-only Careers Your personal positioning framework Define your value, stand out, and grow your product marketing career....
Members-only Leadership State of Product Marketing Leadership 2024 Report Gain fresh leadership perspectives, map your career roadmap, and refine your leadership credentials with the State of Product Marketing Leadership report....
Members-only Positioning & messaging Storytelling marketing framework (with example) A framework designed to help you craft compelling product narratives that resonate with audiences....
Members-only Product management Platform marketing: How you can use platforms to grow your business Explore platform marketing in its entirety, from real-life examples to benefits and how to use it to the max....
Members-only Product Marketing Strategy Product Marketing Summit San Francisco 2024 | OnDemand Catch up with all the action from Product Marketing Summit San Francisco. Discover best practices and take away proven tactics from PMM experts....
Members-only Hootsuite With over 20 social media platforms and 100+ applications supported, Hootsuite has established itself as one of the go-to tools for companies hoping to incorporate social media into their content plan....
Members-only Leadership Handling product failures, security breaches, and PR disasters: Lessons from the trenches Discover how to navigate setbacks in product marketing, from product failures to PR disasters, and turn challenges into opportunities for growth....
Members-only Segmentation Customer segmentation template Essential prompts to help you categorize your customers into distinct groups based on various characteristics....
Members-only Product Marketing Strategy McKinsey 7S Model Framework Explore the McKinsey 7S framework and learn how to analyze and integrate the 7 key elements for streamlined, cohesive performance....
Members-only Product Marketing Strategy What is product marketing? Slide deck Stop explaining, start aligning – use this template to establish product marketing’s role in your org....
Members-only Product Marketing Strategy Webinar strategy template Plan, promote, and execute flawless webinars – without the stress....
Members-only Positioning & messaging How to make your messaging punchy with Emma Stratton, Founder at Punchy Cut out the jargon and make your B2B messaging stand out...
Members-only Brand marketing Which comes first: The brand or the product? Discover the interplay between brand and product, learn practical strategies for developing both, and understand how these crucial elements combine to create a thriving business....
Members-only Customer & Market Research Market sizing template Our market sizing template helps you estimating the potential of a market, including revenue and the number of buyers....