The impact of location on product marketing salaries

Klaviyo provides the tools needed to listen, act, and analyze what your customers are directly and indirectly telling you....

From insights to strategy: Share win/loss takeaways in a way that drives action....

Remove friction and create streamlined alignment for your org....

Ready to stand out? Learn positioning and messaging tactics, backed by real-world examples, that build connections and capture attention....

Explore the rising strategic importance of product marketing, with new data revealing direct CEO reporting and its implications for driving business vision and market success....

Level up your product marketing leadership with our premier resource hub. Unlock proven strategies, expert guidance, and essential tools to drive impactful campaigns and accelerate your career....

Personas are fictional characters you create based on research, and they represent segments of your market. When a company devotes consummate time and effort to fine-tuning its personas, it can bring a whole host of benefits to the table....

Learn proven strategies to maximize your mentorship experience, whether you're seeking guidance or providing it. Practical tips for building productive relationships and achieving career growth through effective mentoring....

How can you become a more impactful leader? Angela Byers, Senior Director at Microsoft, offers 10 tips to help you lead your team to success....

A helpful document that outlines each of the five key HEART metrics. Download for step-by-step instructions on how to use the framework....

In an increasingly competitive market, product marketing has evolved from simple messaging to a sophisticated discipline that taps into deeper human motivations. One...

Learn from every launch and build a stronger go-to-market strategy....

In this article, I’ll explain a recent content problem we faced at Pitney Bowes, the steps we took to solve it by creating interactive content, and perhaps most importantly how we got the C-suite to recognize the value that content offered the business....

The product roadmap planning tool for product marketers....

Learn from Western Union's Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...