The impact of location on product marketing salaries

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How to differentiate a product

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Product Marketing Life [podcast]: Bree Bunzel

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Which product marketing skills
do recruiters value most?

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Recruitment

Which product marketing skills do recruiters value most?

Discover what product marketing recruiters value the most and how to sell your skills to make the next career step....

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Personas

Ideal customer profile template

Find and target your best-fit customers with confidence...

The 1% positioning shift that can increase your market share by 2%

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Positioning & messaging

The 1% positioning shift that can increase your market share by 2%

Learn how a 1% positioning improvement drives 2% market share growth. Follow one marketer's journey from digital to product marketing, featuring April Dunford's framework and real B2B tech insights to transform your product's market impact....

Bringing a forgotten product back to life with Matt DePersis [Video]

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Podcasts

Bringing a forgotten product back to life with Matt DePersis [Video]

Dive into the intricacies of reviving a dead product with a product marketing maestro...

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Membership content

Is category creation worth the hype?

Product marketing leader Jamie Bolland shares his lessons from an ambitious attempt to create a new category....

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Brand marketing

What is brand marketing?

Discover the power of brand marketing and how it can elevate your product strategy. This article explores the key principles of effective brand building and how to seamlessly integrate it with product marketing for maximum impact....

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Qualtrics

Qualtrics employs a whole host of tactics so you can understand your customers, brand and product like never before....

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Product Marketing Awards 2024: Your finalists

The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2024!...

The power of nutritional labels: How educational campaigns shape product perception

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B2C

The power of nutritional labels: How educational campaigns shape product perception

Examine how nutritional labels are crafted, presented, and supported by educational campaigns to deliver clearer, more persuasive product messaging and improve consumer trust....

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Tools

Clozd

Clozd delves into the detail needed to win more and lose less....

The good, bad, and spicy of transparent pricing with Madeleine Work

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Podcasts

The good, bad, and spicy of transparent pricing with Madeleine Work

Having transitioned from content marketing, Madeleine brings a sharp focus on clear messaging and customer-centric storytelling....

Tapping into the emotions
behind B2B buying decisions

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Membership content

Tapping into the emotions behind B2B buying decisions

Discover why emotion-driven messaging is the secret to B2B success. Uncover insights that resonate with your buyers on a deeper level....

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Sales Enablement

What are the most effective sales enablement assets?

Maximize your sales team's impact with the right mix of customer case studies, sales scripts, product demos, and other high-performing enablement assets....

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HubSpot

The all-in-one marketing, sales, and CRM platform for product marketers....

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Product Market Fit

Achieving product-market fit in complex ecosystems: Marketplaces and platforms

Explore the specific challenges involved in achieving PMF in marketplaces and platforms and outline strategies to navigate these complexities successfully....