Are you looking to elevate your personal brand in product marketing?

Then our ambassador program is perfect for you.

Designed to give you the space to establish yourself in product marketing, the program can also be tailored to be exactly what you want.

We want it to be as beneficial for you as it is for us.

Plus, it’s no more than a 6-month commitment…

With opportunities to grow your network, contribute to professional content, or run community events, we’ve got you covered!

What’s involved?

We want to make sure that it’s as beneficial for you as it is for the community, and to do that, we’ve created two routes you can take, based on your personal preference, all with specific perks:

⭐ Content Ambassador

Love our content? Want to contribute in specific ways? This is the best route for you.

✍️ Contribute 3 pieces of content per ambassadorship

These could be:

✓ Blogs
✓ Podcast
✓ Case study
✓ AMA
✓ Webinar/Panels
✓ Mentorship

⭐ Chapter Lead Ambassador

Are you currently running meetups in your area? Or do you want to? Try this route.

🤝 Host 2 regional meetups per ambassadorship
There are two types, click for details 👇
- Virtual Meet Ups 🧑‍💻
- In-person Meet Ups ☕️

🤑 Benefits and perks

🎖6 months free annual Pro membership

plus…

💡 Access to an exclusive network
📚 Early access to reports
📝 Early access to new courses
🎖Reputable stamp on your CV
🧑‍🏫 Special rates across all products
🖥️ Free access to our virtual events
📢 Reciprocal promotion on socials
🎯 Input into shaping the future of PMA
🌐 Ambassador networking opportunities

🚨 Terms and Conditions 

Terms and Conditions of the Product Marketing Alliance’s Ambassador program

  • If you work for a vendor or a potential sponsor of our community, we unfortunately won’t be able to accept your ambassador application due to the lead generation opportunities the program provides.
  • We are not able to accept ambassadors who are in between jobs. However, if anything changes you are welcome to reapply for the next cohort. We re-open applications every 6 months.
  • Are you a consultant, business coach, or self-employed professional? We wish you all of the best, but won’t be able to accept your ambassador application due to the lead generation opportunities the program provides.
  • We need to be in consistent communication with you during your time in the ambassador program, if you do not reply to us on Slack or email in a 2-month period, we will have to end your ambassador participation.
  • At the end of your commitment time, if you don’t meet the agreed-upon expectations, we won’t be able to continue your participation in the program.
  • We love transparency, so if at any time during your commitment period you have a change in your job title or circumstance, please do let us know at your earliest convenience.
  • We know there are other ambassador programs out there just like ours, and we won’t stop you from joining them, but we would appreciate that you let us know so that we are aware of this as a community.

👀 You can also get our one-pager and terms and conditions as a PDF.

Be the change. Become a Product Marketing Alliance ambassador.

Sounds good so far? Excellent – apply to be an ambassador for Product Marketing Alliance here. 👇

🚨 Applications close January 13 🚨

The form shouldn’t take any longer than 2 minutes to complete, and after reviewing your application, we'll reach out to discuss the next steps!

In the meantime, if you’ve got any questions, get in touch with us.

Who else is in our ambassador program?

Check out some of our other amazing ambassadors here.

What does a Product Marketing Alliance Ambassador look like?

🔥 Passionate. 

It’s an outrageously overused word, we know, but we want people who’re genuinely excited by and committed to product marketing. Because we are. Our ambassadors need to reflect our values. 

🏃‍♂️ Active.

Don’t worry, we’re not asking for blood, sweat, or tears. At the core of being an ambassador is helping to spread the word, so we’re after people who already are, or pledge to be, part of online conversations. 

🤝 Committed. 

Real change takes time and we want people to join us for the whole journey, not just one stop. Being an Ambassador won’t consume your time, all we ask for is a lasting, two-way relationship.

How can ambassadors help the Product Marketing Alliance Community?

👋 Expand our international community.

We've got some great resources, and sharing is caring. We want to get as many people around the world excited about product marketing as possible, and ambassadors are key to helping us do that!

🗣️ Define the role and amplify fresh voices.

The more people that know about the Product Marketing Alliance, the more prominent it will become. That means more talent and influence shared amongst like-minded people.

🚀 Boost recognition and appreciation of Product Marketing Alliance.

As a role, product marketing is currently very much flying under the radar. Can we change that? Absolutely.

Want to get involved, but just as a one-off?


That's totally fine - there are many different ways to be a contributor to the — community. Here are just a few:

📝 Contribute an article to the site
🎙 Host or guest in a podcast
👋🏻 Join the Slack channel
📢 Speak at an event

Please note:

As we receive a large number of ambassador applications, unfortunately, we aren't able to accept everyone onto the program.

We review ambassador contributions every 6 months and we reserve the right to remove them from the program at any time should we feel we no longer have a mutually beneficial relationship.