Our mission is simple: to elevate the role of product marketing and redefine the way companies access education and scale. Join our VP of Community, Rose Johnstone, for a quick tour of the community.
Access product marketing experts, insights, community, networking, courses, and more. For free.
Learn today & apply tomorrow. Community-led education designed to fast-track your career.
Develop your knowledge with ideas and resources you can apply to everyday projects.
Stay up-to-date with the latest trends and expand your product marketing network overnight.
Join product marketers from world-class companies like:
Need help finding your way around the website? Let us help you get there quicker.
Break into Product Marketing
Product Marketing Manager
Senior Product Marketer
Leader of Product Marketing
Positioning
Messaging
Sales enablement
Go-to Market
Research
Competitive intelligence
Metrics & OKRs
Pricing
Personas
Segmentation
Networking
Learning & development
Mentorship
Guides & resources
Industry reports
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Fill key knowledge gaps, grow your confidence, and become the most impact product marketer in the room with courses built by product marketers for product marketers.
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Never again send cold LinkedIn DMs to try and connect with a fellow product marketer. Meet the top product marketing experts in-person at our monthly PMA events - when they’re ready to engage.
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You no longer have to navigate the world of product marketing alone. Connect directly with experienced product marketers in our Slack channels and local meetups - and learn how to navigate your career journey.
Join your peersFrom exciting startups to Fortune 500 companies like Amazon, Comcast, Microsoft, Salesforce,
and IBM, get first-hand insights from some of the best product marketers in the business.
Community partners
Let us know your experience in key product marketing competencies and we'll give you a
tailormade framework to lean in on your strengths and identify opportunities
for professional growth.
From research to pricing, positioning to enablement, storytelling
to onboarding - and more, there’s a lot that goes into successfully
getting a product to market - and keeping it there.
This framework’s designed to help you navigate every step.
Thorough customer, market, and competitor research are
the bedrock of any product marketing strategy. Fail to
prepare, prepare to fail.
From pricing to GTM, acquisition to internal comms, a watertight
strategy is key. A strategy that looks at barriers, opportunities, and
data-backed methodologies is the first step towards long-term
success.
Defining the market you’re working in, identifying your personas,
and creating positioning & messaging that truly resonates is
essential.
If you want to go fast, go alone. If you want to go far, go
together. Through training, collaboration sessions, and
indispensable assets, equip other teams with all the
knowledge they need to come with you.
A product marketing strategy is never complete. Analyze. Refine.
Test. Repeat. And ensure your product doesn’t just get to market
- but maintains a competitive position there.
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