PMM Talks

This is the space to catch up on any sessions you missed, or to rewatch the series to your hearts content....

Join us for an in-depth conversation on building a solid team structure and how role leveling and growth plays a key part in ensuring you’ve set up for success....

In this session Janine will sit down with Nisha Srinivasan to discuss the journey she has taken from working in finance, transitioning into a product marketing role with the Alexa team at Amazon and now undertaking a new PMM journey with Endeavor Digital....

In this talk, we will discuss how you can improve your organization's approach to content marketing, increase the resources allegation, and eventually create much better marketing communications (+ some great examples & formulas)....

This session will discuss how you can be a one person PMM army, how to get up to speed on the product, market, and buyers, key deliverables to focus on, stakeholder relationships to build and processes to develop....

In this talk, we'll discuss how to keep the user at the center of the business during rapid expansion into different markets, product verticals and audiences, as well as during internal demands and changes....

In this weeks PMM Talks session, we catch up with Ray Cao from TikTok to hear what a typical day in the life of a TikToker is like along with his tips on incorporating user feedback, releasing updates and building a PMM team...

The lines are often blurred when Customer Success and Product Marketing teams collaborate. In this session, Priscilla will discuss how the two functions can work together to increase customer satisfaction and product usage....

Learn how Christine and the product marketing team at Intercom think about building strong relationships with their peers in product, and how that can lead to tangible business outcomes....

PMMs must learn to be product experts but also strategists to see the connective points between multiple products, user truths that connect them, and leverage those insights to bring multiple products together effectively and efficiently....

Join Nupur, the Sr. Group Manager of Product Marketing at Twilio, as she leads a discussion on how to successfully prepare for a product launch and release marketing strategy....

In this session, Kiran Khanna, a proven product marketing leader and storyteller with 20+ years of experience in enterprise technology marketing, will be sharing her top tips on how to set up your startup to achieve success....

For the first time, there is now data from my research on work style patterns of great Growth PMs and what that means for the effectiveness of your growth program....

In this talk, we'll discuss how to capture user intent and translate it into actual KPIs and actions. We will share the story of Velo by Wix as a brand and methods used to reach the target audience....

Understand how you can gather valuable insight for your work, drive strategy for cross functional teams and gain visibility, and all in a day's work....

Technology product marketers must learn all they can about what creates demand and drives buying decisions. In this session, Adem Sengul discusses how product marketing managers can identify influencers and decision makers as well as better understanding selection criteria and procurement processes....