PMM Talks

Product Marketing career paths are not set in stone and there is no one ladder to the top, and no one top for that matter either! We'll be chatting with Erin Parkins and Gretchen Hanson to discuss their career progression and the path to leadership....

Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....

In this session, we speak with Jenny Gomez, who started her first career in a field that might not seem to have much connection to the B2B tech space at first glance....

Caitlin Clark-Zigmond has been at the forefront of cutting edge technology throughout her career, and is going to take a deep dive on what the advancement in technology that is going to propel us past the digital age and into a new dawn, might look like....

In this PMM Talk, we'll discuss how Product Marketers can take a multi-channel approach to onboarding customers that helps drive product usage early, while reducing costs, increasing margins and improving customer health....

A successful product begins with a market need, and long-term organic business growth is the outcome of a product being able to uniquely and continuously address a user’s need....

Product marketing can be a technical role aligned with the product team, or closer to the marketing org, but another function of product marketing can be within mergers and acquisitions....

Want to know how product marketing can create the internal heartbeat for an entire organization? Need to know how to win minds (and cycles) across functions to be successful. Look no further than this session, delivered by Jason Coari....

What are the key components of a successful product release in Covid times? What are the considerations to have during unprecedented times? Which are the key components of effective cross-functional delivery when individuals are remote?...

Product marketing encompasses a lot of different responsibilities, and whilst there can be more specialized roles, there is a case to be made for the generalist. To make that case, we welcome back Angela D'Ercole, who spoke earlier in the series about resume building and boosting your job search....

What skills are needed to break in the role of Product Marketing and what do people deal with on a day to day basis? Let's create a mindmap together about how product marketing is different when targeting/supporting developers or other technical users....

What’s it like to work outside of Product Marketing (hard to believe, I know)? Join this PMM Talk to hear the experiences of two Googlers who’ve successfully made the transition into a Product Marketing career, and the journey that led them to where they are today....

Join this PMM Talk to learn tips for describing what you do (on your resume, Linkedin or to your curious friend) and, even more importantly, how to ask the questions that help you figure out what your new potential employer thinks product marketing is....

Product Marketing has a plethora of definitions, varying depending on company size, industry and even simply because of perspective. Watch this PMM Talk to get the views of two experts with a vast array of experience at companies such as Google and Facebook....