PMM Talks

PMMs must learn to be product experts but also strategists to see the connective points between multiple products, user truths that connect them, and leverage those insights to bring multiple products together effectively and efficiently....

Learn how Christine and the product marketing team at Intercom think about building strong relationships with their peers in product, and how that can lead to tangible business outcomes....

In this weeks PMM Talks session, we catch up with Ray Cao from TikTok to hear what a typical day in the life of a TikToker is like along with his tips on incorporating user feedback, releasing updates and building a PMM team...

Join Nupur, the Sr. Group Manager of Product Marketing at Twilio, as she leads a discussion on how to successfully prepare for a product launch and release marketing strategy....

In this session, Kiran Khanna, a proven product marketing leader and storyteller with 20+ years of experience in enterprise technology marketing, will be sharing her top tips on how to set up your startup to achieve success....

For the first time, there is now data from my research on work style patterns of great Growth PMs and what that means for the effectiveness of your growth program....

In this talk, we'll discuss how to capture user intent and translate it into actual KPIs and actions. We will share the story of Velo by Wix as a brand and methods used to reach the target audience....

Understand how you can gather valuable insight for your work, drive strategy for cross functional teams and gain visibility, and all in a day's work....

Technology product marketers must learn all they can about what creates demand and drives buying decisions. In this session, Adem Sengul discusses how product marketing managers can identify influencers and decision makers as well as better understanding selection criteria and procurement processes....

Pricing and packaging can be a mystery for B2B product marketers and successfully cracking the code can be challenging....

In this session, we speak with Jenny Gomez, who started her first career in a field that might not seem to have much connection to the B2B tech space at first glance....

Product Marketing career paths are not set in stone and there is no one ladder to the top, and no one top for that matter either! We'll be chatting with Erin Parkins and Gretchen Hanson to discuss their career progression and the path to leadership....

What's it like to be a global product marketing lead based in the UK for a US company?Product Marketers can find themselves in small organisations, or large. Contributing to huge teams or sole contributors. Sometimes they cover one product across many countries, or many products for one country....

Caitlin Clark-Zigmond has been at the forefront of cutting edge technology throughout her career, and is going to take a deep dive on what the advancement in technology that is going to propel us past the digital age and into a new dawn, might look like....

In this PMM Talk, we'll discuss how Product Marketers can take a multi-channel approach to onboarding customers that helps drive product usage early, while reducing costs, increasing margins and improving customer health....