Created by:
Amelia Wilson
As a product marketer, you’re no stranger to the power of positioning in driving product success. But what about your professional success? Your ability to clearly define and communicate your unique strengths can be the key to unlocking new opportunities, landing your next role, or securing that well-earned promotion.
That’s where the personal positioning framework comes in. This tool is designed to help you articulate who you are, the value you bring, and how you can make an impact.
What is a personal positioning framework?
Think of this as your career elevator pitch, but with depth. The personal positioning framework helps you define:
- Who you are as a product marketer
- How you create value for businesses
- Who you help and the challenges you solve
- Why others should trust you, backed by results and proof points
Just like a product’s positioning influences its success in the market, your personal positioning can shape how hiring managers, colleagues, and industry peers perceive you. Whether you’re actively job searching or refining your professional brand, this framework ensures you present yourself with clarity and confidence.
Who is it for?
This framework is for any product marketer looking to advance their career. It’s especially useful if you:
- Are seeking a new role and want to stand out in a competitive job market
- Are positioning yourself for a promotion or leadership opportunity
- Need a clearer way to communicate your strengths and impact
- Want to refine your personal brand for networking, speaking opportunities, or thought leadership
No matter where you are in your career, having a well-defined personal positioning statement can set you apart and make your next move more strategic.
Download your personal positioning framework
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