A joint GTM approach for integrated enterprise tech solutions

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Weekly free product marketing live session

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Increasing the value of a sale through cross-selling and up-selling delivers significant ROI, but can be challenging with a complex enterprise technology portfolio.

What role can product marketing play in making these strategies successful? It goes beyond knowing your audience and building out the right customer journey. Learn how a collaborative and integrated GTM approach can help maximize opportunities.

Attend this session as Sola Ogunsola, Senior Product Marketing Manager at IBM, shares a joint GTM approach for integrated enterprise tech solutions.

Watch this PMMnow session as we cover:

✅ Understanding product fit
✅ How to use analytics to reveal strong product patterns
✅ Create joint positioning and messaging
✅ Develop joint GTM motions to enable sales and CSMs

About the speaker

Sola Ogunsola is a Senior Product Marketing Manager at IBM, leading the IBM Z portfolio. Sola combines her strong ability to execute with her enjoyment of connecting with people to create and deliver successful marketing strategies.

At IBM, Sola collaborates across product management and sales to ensure that the customer’s voice is well integrated into all decision-making to drive brand relevance and growth.