Why your product market fit is not with your average customer

Tuesday, November 23
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

Within online advertising, data is abundant, and the overuse of averages can lead to false conclusions and put us on the wrong path of product-market fit.

Learn from Product Marketing Manager, Performance, SEA at TikTok, Johan Casspe, as he talks about the dangers of designing products for what we think is the average user and comparing ourselves to our average competitor.

Join this PMMnow session as we cover:

✅ Figuring out the extremes of the problem
✅ How to find the most valuable segments for launching new products
✅ Understanding where we have our product-market fit for existing solutions

About the speaker

Johan is currently leading the go-to-market strategy of lead generation ads for TikTok in South East Asia. Born and raised in Sweden, in the past 12 years he has lived in Beijing, Copenhagen, Kolkata, and Dublin, and he's now based out of Singapore.

Johan started his career in ad sales at Google and has helped over 400 companies all over the world improve their digital marketing - something that has given him a deep insight into how lots of different companies make their money, and how industries work.