Why policy is the new product marketing channel [VIDEO]

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.

It’s official: the legion of product marketers is growing - fast, many of which are chomping at the bit to reach the upper echelon of the product marketing pyramid. In this article, we’ll explore a select trio of skills you ought to finetune as part of your personal and professional development.