What is the global product marketing salary?

Pay is one of those sticky subjects. No one particularly wants to talk about it, but everyone wants to know about it. How much do people across the pond get paid? What can I expect my salary to be as I move up the ladder? Are product marketers across the world happy with what they earn?

All questions people were wondering, all answers we uncovered.

Before we dig into the juicy details, here are a few things to bear in mind:

The data reflects survey responses and may not represent all product marketers.
The figures are in US Dollars (USD) for consistency.
Our research primarily focuses on median base salaries. We believe this measurement (which controls for outliers) offers the most accurate representation of real earnings. Where appropriate, we also look at average total compensation, based on mean average salaries, bonuses, and stock allocations.

This article is just a preview of what you get when you download our Product Marketing Salary Survey 2024/25. You’ll also find out whether you’re being paid fairly and arm yourself with the ammunition you need to negotiate your next pay rise.

Who took part

The highest volume of respondents are those with the following job titles (with Product Marketing Manager being the most represented at 35%):

Associate Product Marketing Manager
Product Marketing Specialist
Product Marketing Manager
Product Marketing Lead
Head of Product Marketing
Senior Product Marketing Manager
Director of Product Marketing
Senior Director of Product Marketing
VP of Product Marketing

Global salary average

Without taking into account variables like location, job title, level of experience, etc., let’s look at the average PMM salaries around the world.

Across every continent, country, title, company size, product type, gender, the lot, the average salary for a product marketer came in at $129,241, a 6% increase from 2023.

“Product marketers around the world will see a significant boost in their worth, in the coming times. The >6% growth in the average salary is just the beginning of a wealth of opportunities. Going ahead, I also see a strong incentive structure becoming a norm for PMMs.” – Sushovan Saha, Director and Head of Marketing at Attentive.AI

Before-tax earnings also saw a 4% increase from the previous year, reaching $114,900. Notably, the yearly bonuses rose by 28%, reflecting an increase from $9,033 to $11,541, while the value of stock grants climbed by 26%, now averaging $8,521.

The global product marketing median salary now sits at $105,500, up 0.5% from 2023. This suggests that, while gains were made in total compensation, typical base salaries experienced only minor adjustments.

This growth in stock and bonuses highlights the resilient nature of compensation packages in spite of challenging market conditions.

In general, product marketers earn $5000 a year more when they have a product marketing certification.

Yet global salary averages only scratch the surface. A range of factors shape compensation and earning potential.

As we unpack the survey results, we’ll analyze the data from multiple perspectives, providing a nuanced view of the factors influencing compensation today. We’ll start with geographical location – a key driver of earnings and often the most impactful variable in pay trends.

Salary by location

When it comes to just salaries, and excluding other types of compensation, like bonuses, the average median salary by region was:

North America at $144,000
Australasia at $84,000
Europe at $80,000
Middle east at $60,000
Asia at $36,500
South & Central America at $33,900
Africa at $15,516

Total compensation (salary, bonuses, and stock)

North American product marketers continue to lead in average compensation, now reaching $170,149, far outpacing all other regions. The next highest region, Australasia, has an average total compensation of $96,180 – a difference of roughly 43%. This highlights the considerable earnings gap between North America and the rest of the world.

In terms of trends, four of the seven regions saw year-on-year increases in average compensation in 2024, reversing the downward trend observed last year. North America, Australasia, Europe, and Asia all reported gains in compensation, while the Middle East, South & Central America, and Africa experienced declines.

Africa saw the largest drop, with average compensation decreasing by 49% to $17,994. South & Central America, which was the only region to see an increase last year, recorded a decline this year, bringing its average total compensation down to $42,110.

"It's great to see average total compensation in Europe bouncing back to where it was three years ago. After a few challenging years, this positive trend shows that companies are starting to invest more in their PMMs again. It’s a good sign that the value of product marketing is being recognized across the board—and hopefully, it’s just the beginning of a longer upward trend.” – Bianca Stanescu, Director of Product Marketing at AdsWizz and Simplecast

Median earnings by country

While it’s useful to look at regional averages, what’s more revealing is the analysis of earnings by country. With this in mind, we’ve taken the twelve most prominent countries for product marketers and calculated the median salary for each.

We’ve adjusted each nation’s median salary by Purchasing Power Parity (PPP) to develop an even more accurate picture of earnings by country. This adjustment allows us to gain an understanding of relative earnings when living costs are taken into consideration.

When we adjust median earnings by PPP, we can see the gap between North America and the rest of the world begin to narrow. European countries in particular – which report comparatively low nominal salaries – compare far more favorably against the US when living costs and inflation are taken into account.

However, the standout country in this view is Singapore, where product marketers are enjoying by far the highest relative salaries in the world.

Gender

First of all, how’s the distribution of product marketing roles by gender?

We began our analysis of gender pay disparities by segmenting respondents by gender identification to quantify the male:female ratio within each job title.

We found that women make up the majority of all product marketing roles considered in the study. Importantly, this includes the VP of Product Marketing role, where there was a 50/50 male:female split last year.

The increase in the number of women holding this title (55%) suggests that the summit of the product marketing ladder is becoming more representative of the wider field.

That said, female product marketers no longer dominate the Director of Product Marketing role to quite the same degree as we’ve seen in prior years, with male participation increasing by 8 percentage points to 41% in 2024.

“The role of soft skills in product marketing cannot be overstated - since we work at the crossroads of product, marketing, sales, customer success, strategy, and so much more. This could explain why women dominate product marketing - not just overall, but at every single level - VP, Sr. Director, Director, Head, Lead, Manager, and Associate Manager roles.” – Nitin Kartik, Recognized Top-50 PMM Creator Globally

Is there a gender pay gap in product marketing?

To determine whether pay inequity remains a feature of the product marketing landscape, we began by looking at median base salaries by gender over the last four years.

On a global scale, the data shows that, after widening in 2023, the gender pay gap has narrowed significantly in the last 12 months to just 1.6%.

However, the picture is less encouraging in the United States, where the gap remains stubbornly high at 11%, with reported male median salaries $17,500 higher than female median earnings. The gap in the United States has, however, been driven by a sharp annual increase in male earnings rather than a decline in female earnings.

Similarly, in Europe, the gender pay gap remains substantial at 7%, despite significant earnings growth among female PMMs of 24% year-on-year. Much like in the United States, female earnings growth in Europe has simply been outpaced by male earnings growth.

Salary by industry

The salaries of PMMs vary significantly by industry – something we’ve observed consistently in our last three Product Marketing Salary reports.

The salaries of PMMs in healthcare are the highest at a median $125,000; the lowest are those in the consumer packaged goods sector, at $73,500.

Career aspirations

The data shows that 40% of respondents actively searching for new job opportunities have a median base salary of $100,000, while the remaining 60% are content in their current positions, earning a slightly higher median salary of $109,250.

This suggests that those who are satisfied with their roles tend to have a higher income than those actively seeking change.

“It's not surprising that 60% of product marketers aren’t actively seeking new roles, given the challenges of 2024. This year has seen widespread redundancies, and the job market remains tough as many employers delay expanding headcount until January or April 2025.

“Instead, companies are offering fixed-term contracts with the possibility of converting them into permanent roles later.

“From a statistical and economic perspective, this might suggest a decrease in unemployment and an uptick in job placements. However, this trend could merely postpone the issue. When these fixed-term contracts expire next year, many professionals may find themselves back on the job market, potentially creating a surge in unemployment.

“In this context, it’s understandable why professionals are hesitant to leave full-time, permanent positions for the uncertainty of a contract role. The risk often outweighs the potential reward.” – Amit Alagh, Global Product Marketing Manager at Wolters Kluwer

Conclusion

Product marketers can expect salaries to continue rising, but the pace of growth may slow.

Companies will need to thoughtfully structure compensation packages that attract and retain top talent, while also driving greater pay parity. As the role's strategic importance increases, investing in PMM upskilling will be critical for both individuals and organizations.

As mentioned at the start, this article is only a teaser of what you’ll find once you download the report. Get your copy of the report to dive deep into every facet of product marketing salaries, including seniority, experience, and working hours.

You can also check out our salary calculator to discover how your salary compares with other product marketers around the world.

Our current Salary Survey is now out, so make sure to fill it out if you want to leave your mark on one of the most influential and extensive product marketing reports out there.

What is the average global product marketing salary?