What is product marketing? Slide deck

Product marketing is one of the most critical – but often misunderstood –functions in a business. Since it’s a relatively new discipline, many stakeholders struggle to grasp what product marketing actually involves and how it differs from other roles like product management or demand generation.

This template is designed to solve that problem. It provides a structured way to explain what product marketing is, why it matters, and how it supports multiple teams across an organization.

Whether you need to educate leadership, align internal teams, or clarify your own role, this template gives you a clear framework to work from.

Who is it for?

This template is built for product marketers – especially those who find themselves constantly explaining what they do and why it matters.

If you’re the first product marketing hire, tasked with setting up the function from scratch, this template will help you educate stakeholders and establish product marketing’s role within the business.

If you’re leading a product marketing team, it can serve as a resource for aligning cross-functional teams and ensuring everyone understands how product marketing contributes to company goals.

Even experienced PMMs will find this template useful – particularly if you’re tired of being pulled into projects that don’t actually fall within your remit. Use it to set boundaries, clarify expectations, and reinforce the true scope of product marketing.

If you’ve ever struggled to get leadership, sales, or even fellow marketers to understand what product marketing is (and what it isn’t), this template is for you.

How to use the template

1. Download the customizable slide deck and tailor it to your company’s unique needs.
2. Use it for internal presentations to educate teams on the role of product marketing.
3. Adapt it for onboarding materials to help new hires quickly grasp product marketing’s function.
4. Share it with leadership to demonstrate how product marketing contributes to revenue growth.
5. Leverage it in strategy meetings to align product marketing with broader business goals.

By using this template, you’ll help create clarity around product marketing’s role, ensuring your company understands its importance in driving customer adoption, retention, and revenue.

Download your "What is product marketing?" slide deck

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What is product marketing

What is product marketing? The PMA take

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