Week 7: Go-to-Market case studies

This article's a case study of Asana's 2019 launch of their solution for Marketing and Creative Production teams. It'll cover the market research, product development, targeting, GTM strategy, sales enablement scoping, content development, training delivery, certification and launch, exploring 3 major focus areas:

Market research and product development
Sales enablement and content development
Training/certification/and launch

Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Let’s elevate product marketing together.