Week 5: personas + jobs-to-be-done
In this presentation, Georgia Diaconsescu, Product Marketing Manager at What3Words, shares an actionable nine-step plan & learnings around enriching personas with jobs-to-be-done.
Key takeaways from the session:
- Map out each stage and each step of the job
- Calculate the opportunity score for each job step
- Select areas of opportunity
- Organize the opportunity in themes
- Ideate around the themes with your team
- Identify your competitive edge. Where do you excel?
- Select 3 underserved value propositions and test them with your personas
- Craft your message and TEST
- (Re)Plan your GTM strategy.
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