Week 5: Building your Go-to-Market strategy

As a product marketer you're responsible for making products successful in the market. But most of us play it safe, focusing on the same tried-and-tested GTM strategies and delivering the slow and steady growth that gets us the results expected.

Every once in a while, we see products with hockey stick growths because of the strategic decisions on the product roadmap, target market, pricing, partnerships, channel strategy, and more. These are the disrupters we need to learn from and imbibe. With real examples from her career and across the market, in this presentation, Pallavi Vanacharla, Head of Product Marketing, IoT, at Twilio, will show you how easy it is to think beyond the norm, get buy-in and, embrace your fear of failure.