Week 4: Measuring competitive intelligence success

Competitive Intelligence

While there are many varying perspectives -- all with some merit -- on how competitive intelligence or CI should be integrated into a business strategy, one thing is for sure: without a strong pulse on your competition, you will have blind spots across every function in your business.

Moreover, in a startup environment, there are many strategies and tactics you can deploy to capture a lot of immediate upside, as well as arm yourself for the future. Here are a few quantifiable ways to think about your competitive program, and the partners and stakeholders involved. This article is simply around defining What to measure and Why you should measure it, and not a deep dive into how to actually move the needle across these metrics.