Week 3: Win-loss program essentials
To support revenue generation goals, it’s important to understand what elements of go-to-market execution are working and which ones aren’t.
Collecting insights from your GTM teams is a given, but who is having an open and honest conversation with your buyers about their impressions of your product, absent of spin from your marketing, sales and support teams?
This is where Product Marketing is uniquely qualified to understand the voice of the evaluator, in opportunities you win and in opportunities you don’t.
Join this session understand the 7 essential steps to developing a win/loss program that extracts buyer insights that helps our GTM improve the way they communicate and demonstrate our value proposition - to the right people at the right time.
Presentation takeaways:
• How to establish a win/loss program
• How to drive stakeholder engagement
• How to build and scale a repeatable process
• How to develop win/loss KPIs
• How to improve sales confidence
• How to share the data without pissing everyone off
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